Articles by Megan Lester
Blog Archive
Exploring Opportunities for Growth at LendIt Fintech
I’m thrilled to board a plane next week to visit with clients and peers in the Fintech space at the LendIt conference in New York City from May 25–27. Even with the significant financial challenges impacting the world at present, there’s a tremendous amount of opportunity available in this sector, provided brands have the right fintech marketing strategy in place.
We’re Presenting at LendIt Fintech 2019, But That’s Just One of Many Reasons to Attend
It’s that time of year! Yes, spring is finally here, and folks in the Midwest are starting to see subtle signs of ice melting and trees blossoming. San Francisco is about to blossom as well with more than 5,000 savvy marketers, influencers, and innovators looking to reinvent and reinvigorate the Fintech space at the LendIt […]
With &THEN 2018, It Looks Like DMA Could Finally Be Turning a Corner
Yet another &THEN conference is in the books. We were all curious what this year’s show would bring with the ANA and DMA joining forces. Their mission: growth in data, analytics, and data-driven marketing by connecting marketing solutions and service providers to help marketers improve their decision making and grow their brands. After 17 […]
LendIt Fintech 2018 Challenged Attendees to Improve Customers’ Financial Health
“Fintech” may seem like just a buzzword, but after walking around this year’s expanded LendIt Fintech USA conference at the Moscone Convention Center in San Francisco, it was clear that it’s a real movement—one that’s picking up speed. Marketplace lenders like SoFi, Lending Club, Prosper, Best Egg, and Avant are becoming as mainstream as traditional […]
Self-Aware and Forward-Thinking, LendIt is All Grown Up
This year’s LendIt conference drew an international audience of over 5,000 to the Javits Center in New York City. An impressive number, really, considering 90% of the organizations represented didn’t exist five years ago. It’s clear that marketplace lending has matured, expanded, and diversified (with the exception of gender, as pointed out by a number […]
What We’re Looking Forward to at &THEN, Besides the So Cal Weather
IWCO Direct has been attending the annual DMA Conference for more than 35 years but this is the first year anyone can remember that the conference, now called &THEN, will be held in Los Angeles. As a southern California native, I’m actually relieved to battle familiar LA traffic rather than airport security lines, flight delays […]
More on What We Learned at the 2016 DMAW Bridge Conference
Last week, I shared a few thoughts about the experience Todd Barzilay and I had at the DMAW 2016 Bridge Conference, a gathering that connected marketing professionals with non-profit organizations. As it turns out, there was a lot to discuss from the conference – so much that I left last week’s article on a bit […]
A Focus on Fundraising at the 2016 DMAW Bridge Conference
My colleague Todd Barzilay and I recently returned from the 2016 Bridge Conference, an event that brings together marketing professionals and non-profit organizations to learn more about using direct response marketing for fundraising efforts. IWCO Direct has partnered with several non-profits over the years, and this event was a great opportunity to learn about […]
Head East, Young Job Seekers: IWCO Direct at Cal Poly Graphic Communications Career Day
“Go West, young man” was a phrase used by 19th Century newspaper editor Horace Greeley to encourage America’s youth to seek opportunity on the western frontier. On April 28 and 29, Terri Gerber, HR Generalist, Laura Karels, Designer, and I will be meeting with students at the Cal Poly Graphic Communications (GrC) Career Day […]
We’re Headed to LendIt 2016 – Here’s What We Hope to Find
LendIt 2016 kicks off in San Francisco next week. My colleague Brian Ridenour and I will be attending this lending-centric conference where service providers, investors and lenders meet to learn about trends in online lending. We’ll be pounding the pavement to bring you the biggest news and updates from the lending industry. But first, Brian […]
