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Articles by Matt Shanahan

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Why We Upgrade Our Personalization Equipment – IWCO Direct

Our Personalization Equipment Upgrades Keep Us Ahead of the Curve

Posted November 28, 2018 by in Direct Mail Marketing

At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill  […]

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Efficient Direct Mail Design Tips – IWCO Direct

How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance)

Posted May 11, 2018 by in Direct Mail Tips

I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking  […]

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IWCO Direct Achieves G7 Colorspace Master Qualification – The Most Stringent Level of G7 ComplianceRead More
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