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Articles by Matt Shanahan

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Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency

Posted July 1, 2020 by in Strategy and Analysis

We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us  […]

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Why We Upgrade Our Personalization Equipment – IWCO Direct

Our Personalization Equipment Upgrades Keep Us Ahead of the Curve

Posted November 28, 2018 by in Direct Mail Marketing

At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill  […]

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Efficient Direct Mail Design Tips – IWCO Direct

How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance)

Posted May 11, 2018 by in Direct Mail Tips

I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking  […]

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PRINT 17 Was a Dream for Our R&D Team

Posted September 20, 2017 by in Direct Marketing Trends

Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending  […]

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Direct Mail Formats

How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns

Posted August 23, 2017 by in Direct Mail Tips, Strategy and Analysis

Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our  […]

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