Articles by Matt Shanahan
Blog Archive
Enhanced Marketing Technology Drives Capability, Capacity, and Efficiency
We’re always on the lookout for new marketing technology that will make us more efficient and our clients more successful. What drives our technology enhancement decisions? In most cases, capability, capacity, and cost are all major factors in the equation. Another key factor is understanding what consumers respond to and what our clients tell us […]
How IWCO Direct Sizes Up New Direct Marketing Technologies
As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients [...]
Our Personalization Equipment Upgrades Keep Us Ahead of the Curve
At IWCO Direct, there is a lot that goes into keeping our production equipment aligned with the growing needs and complexity of highly-personalized, data-driven marketing campaigns. Marketers continue to expand their use of personalized messaging in all parts of their direct mail designs. We are continually exploring the latest technologies and personalization equipment to fulfill […]
PRINT 18 Has Everything a Graphic Communications Pro Could Hope For
Did you know that this year marks the 50th anniversary of PRINT, the premier event in the printing industry? After so many years of this event, you’d think it might have become dated, but this year’s PRINT 18 is more relevant than ever. At what some would call “middle age,” it remains an important […]
Why Personalized Envelopes are Taking Off (and Why it Took So Long)
Did you know color digital personalization on envelopes emerged at the same time color digital presses really started to gain widespread adoption in the industry? But that was about 10 years ago—so why are you just hearing about envelopes now? I want to cover some of the reasons this technology has taken a backseat to […]
How Design Can Impact the Efficiency of Direct Mail Production (And How to Find that Perfect Balance)
I don’t know about you, but most of us in Minnesota are very excited that spring has finally arrived, and our lakes are ‘soft water’ again. Yes, terms like ‘hard water’ and ‘first ice out’ are common in Minnesota, where our lakes freeze solid every winter. Now that spring has arrived, it has us thinking […]
You Wouldn’t Believe the Engineering Required to Make Direct Mail Work
Did you know this past week was National Engineers Week? It is a week dedicated to helping the public discover engineering and celebrate how engineers make a difference in our world. While engineering plays a significant role in many industries, direct mail probably isn’t one that comes to mind for many people. However, it’s […]
3 Direct Marketing Innovations that Will Shape the Industry’s Future
It’s important for IWCO Direct to stay on top of the latest trends and innovations in direct marketing to deliver the best possible results for our clients. We need to lead the way with the latest products and services to support successful programs. That is why, we are always on the lookout for ideas and […]
PRINT 17 Was a Dream for Our R&D Team
Members of our Operations and Marketing teams were in Chicago last week for PRINT 17. We came away with a lot of great information and wanted to summarize what we learned from a research and development perspective today, while recapping the conference through a marketing lens on Friday. One of our primary objectives for attending […]
How We Help You Figure Out the Right Formats for Your Direct Mail Campaigns
Direct mail formats dictate not only how a mailpiece looks, but how it feels and the ways it communicates information to recipients. Fortunately (or unfortunately, depending on your indecisiveness), there are a lot of options for choosing a direct mail format. As Manager of Product Research & Development Engineering at IWCO Direct, I help our […]
