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Articles by Margaret Murphy

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Customer Loyalty Marketing Series Part 2: Five Tips for Transforming Customer Data

Posted March 12, 2014 by in Direct Marketing Trends

We’re excited to have Olson President Margaret Murphy back to continue her series on customer loyalty with an issue crucial to marketers—using customer data for more successful direct marketing campaigns. Never has it been more important to go beyond collecting customer data, which is readily available, to transforming it and truly understanding your key influencers.  […]

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Customer Loyalty Marketing Series Part 1: Where to Begin

Posted November 15, 2013 by in Direct Marketing Trends

Our third guest post comes from a well-respected leader in marketing circles. Margaret Murphy, President at Olson, kicks-off a series on customer loyalty by walking through the basics of a loyalty program – such as outlining objectives, success metrics and key considerations as marketers start or redesign their offerings. When it comes to the power  […]

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