Articles by Marcus Johnson
Blog Archive
7 Ways to Make Your Marketing Copy More Engaging
Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...]
The Power of Direct Marketing Copywriting, Tips, and Testing, Testing…
Quick, which offer will pull better: 50% off or Half Off? Should you offer something FREE or Complimentary? Buy One Get One Free or BOGO? If you answered “It depends” to the questions above, you’re right. That is why we test.
