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Articles by Marcus Johnson

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Four Questions to Ask Before Using Humor in Marketing

Posted April 9, 2019 by in Creative

Is using humor a good tactic—or strategy—for selling your product with direct marketing? Depends. That’s a good place to start. It depends on the product. If you were creating a direct marketing campaign for Depends Adult Incontinence products, humor might not be your strongest approach, a) because a certain sensitivity is called for in this category and b) it’s off brand. A humorous campaign for Huggies diapers? Different story.

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7 Easy Ways to Make Marketing Copy More Engaging – IWCO Direct

7 Ways to Make Your Marketing Copy More Engaging

Posted January 30, 2019 by in Creative

Do you still believe the tired platitude that everyone hates direct mail? Hate, tolerate, or love it, direct mail gets results. And it’s become a key, if not essential, part of the mix for any smart marketing strategy. But let’s concede that there may be a grain of truth to that old chestnut [...]

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