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Adding Color to Direct Mail, Without Breaking the Bank

Posted March 17, 2010 by in Direct Mail Tips

Color can be a powerful addition to the effectiveness of direct mail campaigns. It increases brand identity, readership and most importantly, has been proven to increase response rates compared to black-and-white printing. And with the improvements of today’s color digital printing technology, adding a little color to your campaign shouldn’t push your budget into the  […]

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