Articles by Kurt Ruppel Blog Archive Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More 2015 EMA Fall Meeting Highlights Postal Agility info Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […] + Read More 2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More Expansion of Real Mail Notifications and 2016 Postal Promotions Are Just a Few Postal Issues Discussed at MTAC Meetings info Posted August 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates My colleague, Bob Rosser, and I attended last week’s Mailers’ Technical Advisory Committee (MTAC) meeting in Washington D.C. As seems fitting for the end of summer, it was a quieter meeting, but we covered a number of topics of importance to the mailing industry. Real Mail Notification USPS Innovation VP, Gary Reblin, provided more details […] + Read More An End is in Sight for Exigent Postage Rates info Posted August 5, 2015 by Kurt Ruppel in Postal Issues Updates The good news is that we finally have some certainty about the future of the exigent postage rates. The bad news is that mailers have to wait until spring to see the rates finally rolled back. Regular readers of our postal updates will remember that in June the U.S. Court of Appeals for the […] + Read More Your Mid-Year Postal Issues Update from IWCO Direct info Posted July 15, 2015 by Kurt Ruppel in Postal Issues Updates It’s been a busy first half of the year for those of us involved in postal issues. From concerns about postage rates, to operational changes that resulted in service performance challenges, to new options for connecting mail and digital, we’ve had a lot of moving parts to track this year. Let’s jump in and see […] + Read More Court Rules on Exigent Postage Rates: Now What? info Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […] + Read More NPF Day 4 Highlights: Understanding Mailer Scorecards info Posted May 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The sessions that my colleague Bob Rosser and I presented at this year’s National Postal Forum (NPF) were all focused on mail quality and the Mailer Scorecard. We weren’t the only ones tackling this subject – it was one of the most popular seminar topics at NPF. All the sessions were well attended, and […] + Read More NPF Day 2 Highlights: Direct Mail Works – Even in a Digital World info Posted May 19, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates This year’s National Postal Forum (NPF) has been a high-energy event with more than 2,500 participants eager to “grow together” and build a more vibrant mailing and shipping industry. The highlight of day two was the keynote from Postmaster Brennan focused on new USPS technology and services. We wanted to recap those important innovations for […] + Read More Pages: First Page123456789101112131415Last PageLoad More Articles
Informed Delivery Mail Notification Brings Together Physical and Digital Marketing info Posted November 6, 2015 by Kurt Ruppel in Direct Marketing Trends, Postal Issues Updates As we’ve said before in this blog, direct mail is an important player in our multi-channel marketing world. A new example of how mail can interact with other marketing media is the Informed Delivery Mail Notification pilot program the U.S. Postal Service will be expanding into the New York City metro area later this month. […] + Read More
Consumer Reading Preferences: Study Shows 81% Choose Paper Over Screens info Posted October 27, 2015 by Kurt Ruppel in Direct Marketing Trends In today’s multi-channel marketing environment, advertisers face an array of media options to use when communicating with consumers. Has the convenience and immediacy of digital communications changed consumers’ reading habits, and what impact might that have on the best means for distributing marketing messages? A recent study shows that while on-screen reading occupies an increasing […] + Read More
2015 EMA Fall Meeting Highlights Postal Agility info Posted October 21, 2015 by Kurt Ruppel in Postal Issues Updates I recently journeyed down the Mississippi River to attend the Envelope Manufacturers Association’s Fall Meeting held in exciting New Orleans. Life is a little bit different at the southern end of the river than it is up here in the north! The meeting’s theme, “Agility: The Foundation of our Future,” was a continuation of the […] + Read More
2015 thINK Conference Focuses on Technology, Networking and Knowledge Sharing info Posted September 15, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends Our friends at Canon Solutions America (CSA) have done it again with another well-orchestrated event advancing the understanding and use of color-digital inkjet technology. Last week I had the privilege of attending the first thINK Conference in New York. thINK is the newly formed user community for those of us employing [...] + Read More
Expansion of Real Mail Notifications and 2016 Postal Promotions Are Just a Few Postal Issues Discussed at MTAC Meetings info Posted August 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates My colleague, Bob Rosser, and I attended last week’s Mailers’ Technical Advisory Committee (MTAC) meeting in Washington D.C. As seems fitting for the end of summer, it was a quieter meeting, but we covered a number of topics of importance to the mailing industry. Real Mail Notification USPS Innovation VP, Gary Reblin, provided more details […] + Read More
An End is in Sight for Exigent Postage Rates info Posted August 5, 2015 by Kurt Ruppel in Postal Issues Updates The good news is that we finally have some certainty about the future of the exigent postage rates. The bad news is that mailers have to wait until spring to see the rates finally rolled back. Regular readers of our postal updates will remember that in June the U.S. Court of Appeals for the […] + Read More
Your Mid-Year Postal Issues Update from IWCO Direct info Posted July 15, 2015 by Kurt Ruppel in Postal Issues Updates It’s been a busy first half of the year for those of us involved in postal issues. From concerns about postage rates, to operational changes that resulted in service performance challenges, to new options for connecting mail and digital, we’ve had a lot of moving parts to track this year. Let’s jump in and see […] + Read More
Court Rules on Exigent Postage Rates: Now What? info Posted June 10, 2015 by Kurt Ruppel in Announcements, Direct Marketing Trends, Postal Issues Updates This past Friday the U.S. Court of Appeals for the District of Columbia issued its long awaited ruling regarding the future of the exigent postage rates. The court agreed with the Postal Regulatory Commission’s (PRC) finding that the emergency rates could not be made permanent. However, it also questioned the PRC’s methodology for calculating the […] + Read More
NPF Day 4 Highlights: Understanding Mailer Scorecards info Posted May 21, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates The sessions that my colleague Bob Rosser and I presented at this year’s National Postal Forum (NPF) were all focused on mail quality and the Mailer Scorecard. We weren’t the only ones tackling this subject – it was one of the most popular seminar topics at NPF. All the sessions were well attended, and […] + Read More
NPF Day 2 Highlights: Direct Mail Works – Even in a Digital World info Posted May 19, 2015 by Kurt Ruppel in Announcements, Postal Issues Updates This year’s National Postal Forum (NPF) has been a high-energy event with more than 2,500 participants eager to “grow together” and build a more vibrant mailing and shipping industry. The highlight of day two was the keynote from Postmaster Brennan focused on new USPS technology and services. We wanted to recap those important innovations for […] + Read More
