Articles by Krista Black Blog Archive Can Direct Mail Impact Your Pay Per Click or SEO Efforts? info Posted August 12, 2015 by Krista Black in Announcements, Direct Mail Tips, Direct Marketing Trends We often talk about the benefits of direct mail in terms of increased sales. But another benefit we’ve only touched upon briefly is its ability to enhance pay per click (PPC) advertising and search engine optimization (SEO) efforts. Stated simply, combining direct mail with PPC and SEO strategies maximizes your ability to capture a consumer’s […] + Read More How to Combine Email with Direct Mail for Successful Multi-Channel Marketing Campaigns info Posted July 21, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends In past articles about direct marketing strategy, we’ve shared how combining direct mail with email can be especially effective for driving the success of multi-channel marketing campaigns. In our experience, using these marketing tactics simultaneously can lift response rates by 20% or more. Others have reported that when email and direct mail are particularly well […] + Read More Choosing a Direct Marketing Services Partner Who Can Connect the Dots info Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […] + Read More Direct Marketing Case Study: 20% Lift in Response & 35% Reduction in Cost Per Call info Posted May 27, 2015 by Krista Black in Direct Marketing Trends Starting today (and continuing Thursday and Friday), we will be sharing direct marketing case studies to show you how we help our clients achieve their business goals by bringing the tools, technology and intelligence to make it happen. We’re leading a fresh approach to direct marketing and we wanted to show you how our Proprietary […] + Read More What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More Pages: First Page12Load More Articles
Can Direct Mail Impact Your Pay Per Click or SEO Efforts? info Posted August 12, 2015 by Krista Black in Announcements, Direct Mail Tips, Direct Marketing Trends We often talk about the benefits of direct mail in terms of increased sales. But another benefit we’ve only touched upon briefly is its ability to enhance pay per click (PPC) advertising and search engine optimization (SEO) efforts. Stated simply, combining direct mail with PPC and SEO strategies maximizes your ability to capture a consumer’s […] + Read More
How to Combine Email with Direct Mail for Successful Multi-Channel Marketing Campaigns info Posted July 21, 2015 by Krista Black in Direct Mail Tips, Direct Marketing Trends In past articles about direct marketing strategy, we’ve shared how combining direct mail with email can be especially effective for driving the success of multi-channel marketing campaigns. In our experience, using these marketing tactics simultaneously can lift response rates by 20% or more. Others have reported that when email and direct mail are particularly well […] + Read More
Choosing a Direct Marketing Services Partner Who Can Connect the Dots info Posted June 23, 2015 by Krista Black in Announcements, Direct Marketing Trends We understand how complex direct mail campaigns can be and how difficult it is to keep one moving forward. When searching for the right direct marketing services partner, it’s important to look for a company that works to understand your needs and is flexible, strategic and creative in finding solutions. They have to be able […] + Read More
Direct Marketing Case Study: 20% Lift in Response & 35% Reduction in Cost Per Call info Posted May 27, 2015 by Krista Black in Direct Marketing Trends Starting today (and continuing Thursday and Friday), we will be sharing direct marketing case studies to show you how we help our clients achieve their business goals by bringing the tools, technology and intelligence to make it happen. We’re leading a fresh approach to direct marketing and we wanted to show you how our Proprietary […] + Read More
What Surprised Me About Direct Mail info Posted February 13, 2015 by Krista Black in Direct Marketing Trends For those who don’t know me yet, I recently joined IWCO Direct as a senior customer engagement manager. A rapidly growing area within IWCO Direct is our front-end strategy capabilities as part of the Proprietary Intelligence model, and my role includes working with our clients to build out segmentation, messaging and creative strategies to […] + Read More
