Articles by Krista Black
Blog Archive
How to Leverage Experience-Driven Content Marketing in 2019
Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]
The Components of a Successful Omnichannel Strategy
Much has been written about the increasing importance of omnichannel marketing. The most successful brands have crafted an experience that seamlessly follows the customer as they move from one channel to the next throughout the customer journey. I’ve come to appreciate these omnichannel strategies not just as a marketer, but as a consumer who […]
How Mailpiece Design is Evolving to Support Data-Driven Marketing
In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […]
Data-Driven Marketing Trends for 2018
Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […]
The ROI of Direct Mail Turns Skeptics into Believers
At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel. […]
Using Data-Driven Marketing to Give Moms What They Want Most this Mother’s Day
With Mother’s Day around the corner, I’ve been asked a couple of times now by my sweet family—“Is there anything you want or need?” Honest answer? I’d really love some more time in my day. I’m sure all you moms and dads out there can relate. We’re used to things being hard and taking twice […]
How Data-Driven Marketing Drives Performance, No Matter the Channel
It’s pretty widely acknowledged that you can’t be everything to everybody. Even pursuing that ideal would likely be a recipe for exhaustion and frustration. I often find myself noticing the organizational habits of my most successful coworkers and peers. Each has their own unique―and sometimes bizarre―organizational method that allows them to manage the daily […]
Customer Retention Marketing: More Than Just Email
When was the last time you woke up to fewer than 20 emails in your inbox? Most of us can’t remember a morning routine that doesn’t include sifting through a pile of email from brands that we agreed to receive communications from at one point or another. And how often do you actually read those […]
Testing Tuesday: The Best Approach to Auditing Your DM Campaign
Our clients are under constant pressure to improve results. They might already have a solid, high-performing direct mail campaign that brings in thousands of leads per campaign, but then the next planning cycle rolls around and their CMO says, “Great job – now, how do we take it to the next level?” At IWCO Direct, […]
The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan
As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve […]
