Articles by Krista Black
Blog Archive
How to Leverage Experience-Driven Content Marketing in 2019
Experience-driven content is a hot trend in the marketing world right now, with überflip listing it as one of their 10 B2B Marketing Trends to Watch in 2019. But what is experience-driven content and how can you make it part of your direct marketing strategy? Experience-driven content strategies consider the environment in which the content appears [...]
The Components of a Successful Omnichannel Strategy
Much has been written about the increasing importance of omnichannel marketing. The most successful brands have crafted an experience that seamlessly follows the customer as they move from one channel to the next throughout the customer journey. I’ve come to appreciate these omnichannel strategies not just as a marketer, but as a consumer who […]
How Mailpiece Design is Evolving to Support Data-Driven Marketing
In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct […]
Data-Driven Marketing Trends for 2018
Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing […]
The ROI of Direct Mail Turns Skeptics into Believers
At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel. […]
