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Articles by Krista Black

Blog Archive


Data-Driven Marketing and Direct Mail Design – IWCO Direct

How Mailpiece Design is Evolving to Support Data-Driven Marketing

Posted May 4, 2018 by in Direct Mail Tips, Strategy and Analysis

In previous blog posts about data-driven marketing, I’ve touched on some of the key elements needed to ensure your campaign is set up for success, such as data hygiene, avoiding the Big Brother effect, and achieving true multi-channel integration. But a blog post recently published by my colleague, Mike Dietz, about factors influencing direct  […]

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Data-Driven Marketing Trends

Data-Driven Marketing Trends for 2018

Posted January 10, 2018 by in Direct Marketing Trends

Ah, the week before the New Year… otherwise known as “my week to catch up on absolutely everything I’ve been procrastinating about for the past month.” My house is clean, my inbox is organized, I’m writing this blog—and I’m reading up on articles predicting what 2018 has in store for marketers and their data-driven marketing  […]

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The ROI of Direct Mail

The ROI of Direct Mail Turns Skeptics into Believers

Posted October 4, 2017 by in Strategy and Analysis

At IWCO Direct, we benefit from working with some of the largest direct mailers in North America. Many of our clients have extremely sophisticated strategies in place, powered by entire teams of direct mail veterans who are responsible for driving hundreds of millions of dollars in revenue for their companies from the direct mail channel.  […]

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Data driven marketing

How Data-Driven Marketing Drives Performance, No Matter the Channel

Posted March 10, 2017 by in Strategy and Analysis

It’s pretty widely acknowledged that you can’t be everything to everybody. Even pursuing that ideal would likely be a recipe for exhaustion and frustration. I often find myself noticing the organizational habits of my most successful coworkers and peers. Each has their own unique―and sometimes bizarre―organizational method that allows them to manage the daily  […]

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The Top 3 Direct Marketing Trends You Need To Account for When Creating a 2016 Direct Marketing Plan

Posted December 11, 2015 by in Direct Mail Tips, Direct Marketing Trends

As 2015 draws to a close, our focus turns to the year to come. With the overwhelming number of opinions on marketing trends out there, it’s often hard to know which to pay attention to and which to ignore. To help you tune out the noise and zero in on the most useful information, I’ve  […]

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Stephen Flood and Sherri Bonacci Join IWCO Direct’s Leadership TeamRead More
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