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Articles by Karen Weil

Blog Archive


chalkboard with the text make every day earth day

Earth Day Tips: 10 Simple Things You Can Do to Lessen Environmental Impact

Posted April 23, 2019 by in Sustainability

Yesterday was the 49th anniversary of Earth Day, the day that marks the birth of the modern environmental movement in 1970. Earthday.org describes 1970 like this: “Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly  […]

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People talking at a conference

A Push for Innovation at the 2018 Supplier Summit

Posted September 25, 2018 by in Announcements

Earlier this month, we were pleased to host 88 attendees at our Chanhassen campus for the IWCO Direct Supplier Summit, continuing a tradition that began in 2000. Mary Hyland, vice president of business services, welcomed our guests and reminded them that we believe an important aspect of delivering superior service to our clients is creating  […]

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Paper Market Update 2018 – IWCO Direct

A Three-Step Process for Navigating Today’s Changing Paper Market

Posted May 8, 2018 by in Direct Mail Tips, Direct Marketing Trends

Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market  […]

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Inkjet Summit 2018

2018 Inkjet Summit Spotlights Trends & Technologies That Are Shaping Our Industry

Posted April 24, 2018 by in Announcements

I recently returned from the 2018 Inkjet Summit, which provided tremendous insight into new digital inkjet equipment, paper stocks, and ways companies are using inkjet technologies to create greater value for their clients. This is a can’t-miss event for us because of the unique format of keynote presentations, user panels, case studies, and 1:1  […]

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Happy volunteer picking up trash/ recycling with community service group.

Why We’re Building a Sustainability Snapshot in 2018

Posted February 20, 2018 by in Sustainability

We continue to expand our ecologically responsible practices at IWCO Direct. We’ve helped our clients deliver better mail campaigns using eco-friendly plastics, partnered with industry-leading conservation organizations to enhance company environmental standards, and established the IWCO Direct Environmental Council to monitor our efforts (to name just a few). We’re not content to rest on  […]

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