Articles by Karen Weil
Blog Archive
Supporting Graphic Arts Education with Printing Industry Midwest’s Paper Drive
Fall brings with it a special opportunity to give back to the community by sharing resources with teachers. We have been donating paper to the Printing Industry Midwest (PIM) Paper Drive for the past ten years. PIM members donate paper to support the needs of teachers from schools across the Midwest [...]
IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail
It’s an exciting time for IWCO Direct us we continue our environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation: a win for our clients, a win for our company, and a win for the environment […]
How Sustainable Use of Paper Protects Forests on Arbor Day and Every Day
Since the first observance of Arbor Day in Nebraska in 1872 with the planting of about one million trees, Americans have used the holiday as an occasion to reflect on the importance of trees and forests. Arbor Day became an official, legal holiday in 1885 and is always celebrated on the last Friday in April. […]
Earth Day Tips: 10 Simple Things You Can Do to Lessen Environmental Impact
Yesterday was the 49th anniversary of Earth Day, the day that marks the birth of the modern environmental movement in 1970. Earthday.org describes 1970 like this: “Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly […]
How We’re Preparing for the Changing Paper Market in 2019
2018 has been a difficult year for the paper market and those who rely on it to support their business. For those in the direct mail marketing industry, here are just some of the challenges faced this past year in order to maintain supply volumes for our clients: Longer lead times Allocations and limited availability […]
A Push for Innovation at the 2018 Supplier Summit
Earlier this month, we were pleased to host 88 attendees at our Chanhassen campus for the IWCO Direct Supplier Summit, continuing a tradition that began in 2000. Mary Hyland, vice president of business services, welcomed our guests and reminded them that we believe an important aspect of delivering superior service to our clients is creating […]
Paper Industry Sustainability is a Team Effort
In February, we gave you an update on the progress we made to advance IWCO Direct’s sustainability efforts in 2017. As a leading provider of direct marketing services, we understand the importance of actively finding new ways to improve our offerings while maintaining our strong role as environmental stewards. Environmental responsibility is a journey, not […]
A Three-Step Process for Navigating Today’s Changing Paper Market
Readers of SpeakingDIRECT tell us they value the consistent and reliable information we provide about many direct marketing topics, especially paper, postage, and tips for success. The current paper market is challenging, but clients know that our combination of mill and merchant relationships means IWCO Direct is a consistent and reliable partner when the market […]
2018 Inkjet Summit Spotlights Trends & Technologies That Are Shaping Our Industry
I recently returned from the 2018 Inkjet Summit, which provided tremendous insight into new digital inkjet equipment, paper stocks, and ways companies are using inkjet technologies to create greater value for their clients. This is a can’t-miss event for us because of the unique format of keynote presentations, user panels, case studies, and 1:1 […]
Why We’re Building a Sustainability Snapshot in 2018
We continue to expand our ecologically responsible practices at IWCO Direct. We’ve helped our clients deliver better mail campaigns using eco-friendly plastics, partnered with industry-leading conservation organizations to enhance company environmental standards, and established the IWCO Direct Environmental Council to monitor our efforts (to name just a few). We’re not content to rest on […]
