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Articles by Dr. John Leininger

Blog Archive


The Eyes Have It! Using Eye-Tracking Software to Optimize Print Design

Posted November 22, 2013 by in Direct Mail Tips, Direct Marketing Trends

Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) of specific design elements in printed communications. This topic is an intriguing complement to our recent post on how  […]

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Attention High School Seniors—We Need You in the Graphic Arts

Posted May 31, 2013 by in Direct Marketing Trends

Today we’ve invited a guest blogger to address an important challenge facing our industry. To many of you he needs no introduction, as Dr. John Leininger, Professor in the Department of Graphic Communications at Clemson University, is one of the printing industry’s leading experts. We asked him to discuss how we can continue to attract  […]

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