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Articles by John Ashe

Blog Archive


Accelerating the Speed from Data to Delivery

Posted October 6, 2021 by in Direct Mail Production

Marketers’ needs are evolving. Our clients tell us they require even more focus on data and analytics to drive enhanced personalization and relevance in their messaging; they’re looking for automated tools to streamline the management of marketing content and creative across channels; and their most pressing need is to accelerate speed-to-market. Utilizing the latest in  […]

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IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team

Posted December 30, 2020 by in Announcements, Direct Mail Marketing

When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.

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Stephen Flood and Sherri Bonacci Join Our Team

Posted August 3, 2020 by in Announcements

Our week is getting off to a fast and exciting start with today’s announcement that Stephen Flood has joined our team as executive vice president–sales and Sherri Bonacci has joined as senior vice president of supply chain and competitive improvement planning. They are both seasoned marketing veterans who bring a wealth of experience and unique skillsets […]

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My Vision and Focus as the New CEO of IWCO Direct

Posted May 20, 2020 by in Announcements

Half-way through my first week as the new CEO of IWCO Direct, I am impressed by our culture. Jim Andersen has been an inspirational leader, mentor, and friend to me, our employees, clients, and industry partners. I am humbled and honored by the opportunity to work with our employees, clients, and business partners to continue  […]

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Breaking News: Mark Pritchard Joins IWCO Direct as CFOLearn More
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