Articles by Joe Morrison Blog Archive Partnership with Finch Paper Featured in Recent Case Study info Posted June 28, 2013 by Joe Morrison in Announcements One of the most rewarding aspects of SpeakingDIRECT has been expanding the conversation about the direct marketing and printing industries. As we’ve said in the past, we’re very proud of the many benefits direct mail offers to marketers and consumers alike – and it’s great to observe what others are doing to champion the industry […] + Read More The Value of the Direct Mail Industry info Posted April 5, 2013 by Joe Morrison in Direct Marketing Trends At IWCO Direct, we are very proud of our industry. Recently, a local (Minneapolis) television affiliate ran a report on retailers requesting ZIP codes from customers at the point of sale, suggesting that providing this information may lead to more “junk mail.” As the largest producer of direct mail advertising in the country, we take […] + Read More Spreading the Spirit of Generosity info Posted December 26, 2012 by Joe Morrison in Announcements As we celebrate the holidays and prepare to ring in the new year, I would like to share how many employees at IWCO Direct have celebrated this season through contribution and community – two values that have been part of our culture for more than 40 years. November was designated “National Giving Month” […] + Read More National Giving Month Inspires Company-Wide Fundraising Efforts info Posted November 21, 2012 by Joe Morrison in Announcements This year we have much to be thankful for, especially the fact that our employees on the East Coast remained safe during Hurricane Sandy. With the month of November designated as National Giving Month, and in the spirit of Thanksgiving, each of our facilities are conducting fund raising events to support local, regional and nationwide […] + Read More The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More From the 2012 DMA Conference: “Big Data” Keynote Presentation info Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […] + Read More Consumers Prefer Direct Mail Over Email info Posted June 27, 2012 by Joe Morrison in Direct Marketing Trends As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing channels, they’ve experienced a noticeable drop in response rates. Now, I realize that may sound a little convenient coming […] + Read More Leap Year Predictions: Four Years, Four Trends for Direct Mail info Posted March 7, 2012 by Joe Morrison in Direct Mail Tips Once every four years February gives us an extra day to ponder how direct mail will evolve. We took advantage of our extra time last week to consider how the direct mail landscape will leap into the future by Feb. 29, 2016. We predict four trends that we think will shape our industry: 1. Direct […] + Read More Is 2012 the Year of Direct Mail? info Posted January 25, 2012 by Joe Morrison in Direct Marketing Trends Critics of direct mail have been predicting its demise for years. But three recent reports, including Ballantine Corporation’s annual “Direct Marketing Trends” white paper, Epsilon’s “2011 Channel Preference Study” and the Winterberry Group’s “Outlook 2012: Trends in Direct and Digital Marketing,” indicate otherwise. It appears that 2012 is positioned to be a year for […] + Read More Happy New Year! info Posted December 28, 2011 by Joe Morrison in Announcements As 2011 comes to a close, everyone at IWCO Direct wants to wish you Happy New Year and a safe and prosperous 2012. + Read More Pages: First Page1234Last PageLoad More Articles
Partnership with Finch Paper Featured in Recent Case Study info Posted June 28, 2013 by Joe Morrison in Announcements One of the most rewarding aspects of SpeakingDIRECT has been expanding the conversation about the direct marketing and printing industries. As we’ve said in the past, we’re very proud of the many benefits direct mail offers to marketers and consumers alike – and it’s great to observe what others are doing to champion the industry […] + Read More
The Value of the Direct Mail Industry info Posted April 5, 2013 by Joe Morrison in Direct Marketing Trends At IWCO Direct, we are very proud of our industry. Recently, a local (Minneapolis) television affiliate ran a report on retailers requesting ZIP codes from customers at the point of sale, suggesting that providing this information may lead to more “junk mail.” As the largest producer of direct mail advertising in the country, we take […] + Read More
Spreading the Spirit of Generosity info Posted December 26, 2012 by Joe Morrison in Announcements As we celebrate the holidays and prepare to ring in the new year, I would like to share how many employees at IWCO Direct have celebrated this season through contribution and community – two values that have been part of our culture for more than 40 years. November was designated “National Giving Month” […] + Read More
National Giving Month Inspires Company-Wide Fundraising Efforts info Posted November 21, 2012 by Joe Morrison in Announcements This year we have much to be thankful for, especially the fact that our employees on the East Coast remained safe during Hurricane Sandy. With the month of November designated as National Giving Month, and in the spirit of Thanksgiving, each of our facilities are conducting fund raising events to support local, regional and nationwide […] + Read More
The Results are In: Direct Marketing Remains Prominent in 2012 Elections info Posted November 7, 2012 by Joe Morrison in Direct Marketing Trends By now our ballots have been cast, final results have been tallied (or soon to be tallied in smaller local elections or in the event of a November surprise) and most of us are glad the election cycle is over. Pundits are calling this the most expensive presidential campaign in history, and the price tag […] + Read More
From the 2012 DMA Conference: “Big Data” Keynote Presentation info Posted October 15, 2012 by Joe Morrison in Direct Marketing Trends Whew! We’re off and running at the 2012 DMA Conference. While pre-conference intensive sessions were in full swing prior to today’s events, the official kickoff began this morning at 8:45 a.m. when Chris Anderson, Editor-in-Chief of Wired Magazine, delivered the well-attended (but not quite standing room only) keynote presentation on “Big Data” and its role […] + Read More
Consumers Prefer Direct Mail Over Email info Posted June 27, 2012 by Joe Morrison in Direct Marketing Trends As we’ve met with a number of clients and new business prospects recently, many of the conversations have been remarkably similar. It seems that after experimenting with a move away from direct mail to other marketing channels, they’ve experienced a noticeable drop in response rates. Now, I realize that may sound a little convenient coming […] + Read More
Leap Year Predictions: Four Years, Four Trends for Direct Mail info Posted March 7, 2012 by Joe Morrison in Direct Mail Tips Once every four years February gives us an extra day to ponder how direct mail will evolve. We took advantage of our extra time last week to consider how the direct mail landscape will leap into the future by Feb. 29, 2016. We predict four trends that we think will shape our industry: 1. Direct […] + Read More
Is 2012 the Year of Direct Mail? info Posted January 25, 2012 by Joe Morrison in Direct Marketing Trends Critics of direct mail have been predicting its demise for years. But three recent reports, including Ballantine Corporation’s annual “Direct Marketing Trends” white paper, Epsilon’s “2011 Channel Preference Study” and the Winterberry Group’s “Outlook 2012: Trends in Direct and Digital Marketing,” indicate otherwise. It appears that 2012 is positioned to be a year for […] + Read More
Happy New Year! info Posted December 28, 2011 by Joe Morrison in Announcements As 2011 comes to a close, everyone at IWCO Direct wants to wish you Happy New Year and a safe and prosperous 2012. + Read More
