Articles by Jim Leone Blog Archive What to Look for in a Direct Marketing Partner info Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […] + Read More Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More The Holiday Direct Marketing Trends That Percolate To The Top info Posted December 3, 2014 by Jim Leone in Direct Marketing Trends When I think of effective holiday direct marketing trends, I’m always reminded how each year I look forward to my ‘free coffee’ days when my favorite local coffee shop offers me a complimentary drink in hopes that I come in for my free beverage, relax, and ultimately, purchase more things from them. This technique really […] + Read More DMA Conference 2014: Ben & Jerry’s Makes Day 1 Sweet info Posted October 27, 2014 by Jim Leone in Announcements, Direct Marketing Trends The DMA Conference is finally here! For those who have attended in the past, you know that Sunday afternoons are typically slow as people continue to arrive for the event. Because of this, our expectations were for a light afternoon. However, we experienced much more energy in the hall than previous years. This may have […] + Read More We Make Every Fish Big in Our Pond info Posted July 18, 2014 by Jim Leone in Direct Marketing Trends When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […] + Read More Online vs. Offline Data: Which is More Effective? info Posted December 13, 2013 by Jim Leone in Direct Marketing Trends Relevance is one of the single biggest drivers behind a successful direct mail campaign. This would not be possible without the effective use of data, which is a plentiful commodity in the marketing world. But there is a striking difference in quality between traditional data available offline and its online equivalent (or lack thereof). […] + Read More The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More Pages: First Page12Load More Articles
What to Look for in a Direct Marketing Partner info Posted May 15, 2015 by Jim Leone in Announcements, Direct Marketing Trends What separates a direct marketing partner from a vendor? In his recent article on how to reduce stress on your direct mail budget, Mike Ertel touched on one important nuance. He wrote that some companies accept the final design of a marketing campaign as is, just to “get it out.” The role of a […] + Read More
Using Direct Mail to Win Back Customers info Posted February 11, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We often write about direct mail as a customer acquisition tool. But what about winning back customers who left? With Valentine’s Day just around the corner, we wanted to talk today about a strategic way to let that special someone know you’re still thinking about them and want to get back together. Many of our […] + Read More
Acquire, Engage, Delight: Using Trigger Mail to Spur Action info Posted January 28, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends We have long believed in the power of trigger mail to improve the direct marketing trifecta: customer acquisition, customer engagement and customer loyalty. In fact, my colleague Debora Haskel wrote about how trigger mail was revolutionizing the direct marketing landscape back in 2010. Today we wanted to answer a few common questions to help […] + Read More
The Holiday Direct Marketing Trends That Percolate To The Top info Posted December 3, 2014 by Jim Leone in Direct Marketing Trends When I think of effective holiday direct marketing trends, I’m always reminded how each year I look forward to my ‘free coffee’ days when my favorite local coffee shop offers me a complimentary drink in hopes that I come in for my free beverage, relax, and ultimately, purchase more things from them. This technique really […] + Read More
DMA Conference 2014: Ben & Jerry’s Makes Day 1 Sweet info Posted October 27, 2014 by Jim Leone in Announcements, Direct Marketing Trends The DMA Conference is finally here! For those who have attended in the past, you know that Sunday afternoons are typically slow as people continue to arrive for the event. Because of this, our expectations were for a light afternoon. However, we experienced much more energy in the hall than previous years. This may have […] + Read More
We Make Every Fish Big in Our Pond info Posted July 18, 2014 by Jim Leone in Direct Marketing Trends When I was around 20 years old, I reeled in a massive eight-foot sailfish. That thing was huge and it hung on my parents’ wall until they made Arizona their permanent residence. (Apparently mounted fish don’t cross state lines well.) For many years, that catch was a page in my brag book. But the longer […] + Read More
Online vs. Offline Data: Which is More Effective? info Posted December 13, 2013 by Jim Leone in Direct Marketing Trends Relevance is one of the single biggest drivers behind a successful direct mail campaign. This would not be possible without the effective use of data, which is a plentiful commodity in the marketing world. But there is a striking difference in quality between traditional data available offline and its online equivalent (or lack thereof). […] + Read More
The New Drivers of Successful Direct Mail info Posted August 28, 2013 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Direct mail has always been a main component of successful marketing campaigns. It’s tangible, measurable, and when used in tandem with other preferred channels, unstoppable. But what elements of direct mail make it effective? The answer looks much different today than it did even a handful of years ago. The old drivers of direct mail […] + Read More
