Articles by Jim Leone Blog Archive Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance? info Posted July 1, 2015 by Jim Leone in Direct Marketing Trends The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […] + Read More Pages: 1 2 3 4Load More Articles
Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online info Posted June 17, 2016 by Jim Leone in Direct Marketing Trends As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name […] + Read More
Don’t Be Fooled by These 4 Misconceptions About Direct Mail info Posted April 1, 2016 by Jim Leone in Direct Mail Tips As a prankster from way back, April 1st is a favorite day of the year. I can smell a prank from two miles away – but have to admit, I’ve also been tricked before. Today, it’s easy to get distracted by word-of-mouth rumors, myths and misdirection in the marketing world. With that in mind, […] + Read More
Are We There Yet? Using Data to Drive Dynamic Content info Posted February 3, 2016 by Jim Leone in Direct Marketing Trends Being a father of five, I remember family vacations when we’d drive to reach our destination. Commotion aside, the most vivid memory was the barrage of questions. “Why is the sky blue?” Or, “Do butterflies make butter?” Or, “Why is that man yelling at us?” (which is a story for another day). But the most […] + Read More
Four Principles of Direct Mail that Stand the Test of Time info Posted November 13, 2015 by Jim Leone in Direct Mail Tips, Direct Marketing Trends Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and […] + Read More
If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance? info Posted July 1, 2015 by Jim Leone in Direct Marketing Trends The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must […] + Read More
