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Articles by Jim Leone

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Effective Marketing to Baby Boomers

Five Tips for Effective Marketing to Baby Boomers

Posted September 8, 2017 by in Direct Mail Tips

Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s  […]

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Keep an Eye Out for These 3 Direct Marketing Trends in 2017

Posted December 9, 2016 by in Direct Mail Tips, Direct Marketing Trends

It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word  […]

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