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Articles by Jim Leone

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Effective Marketing to Baby Boomers

Five Tips for Effective Marketing to Baby Boomers

Posted September 8, 2017 by in Direct Mail Tips

Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s  […]

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Keep an Eye Out for These 3 Direct Marketing Trends in 2017

Posted December 9, 2016 by in Direct Mail Tips, Direct Marketing Trends

It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word  […]

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Not Your Father’s Direct Mail: Data, Analytics and Creative as Formidable as Anything Online

Posted June 17, 2016 by in Direct Marketing Trends

As a father of five children, I cannot believe the technological advancements that have occurred in just the short 12 years between the birth of my oldest and my youngest. Cell phones replacing land lines (and smart phones replacing cell phones), the explosion of the information age and the internet, and electric automobiles (to name  […]

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If There Was a Direct Marketing Draft, Should You Choose Potential or Proven Performance?

Posted July 1, 2015 by in Direct Marketing Trends

The NBA Draft was just last week, and our Minnesota Timberwolves selected Karl-Anthony Towns with the first overall pick. This got me thinking that the strategy used to draft professionals athletes isn’t much different than selecting which channels should be used to maximize your direct marketing results. Like an NBA franchise, marketing executives often must  […]

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