Articles by Jim Leone
Blog Archive
This Groundhog Day, Let’s Put These Recurring Myths About Direct Mail to Rest
I recently asked my daughter to do an errand for me while I’m out of town on Groundhog Day, February 2. She agreed, and I left… only to ask the favor again a few minutes later. She looked confused at first, but then laughed. Even though she was only two when Groundhog Day came out […]
Five Tips for Effective Marketing to Baby Boomers
Growing up in a large family and having a big family of my own, I’ve been exposed to a wide variety of generations my entire life. From my parents (traditionalists) to my own generation (baby boomers) to some of my younger siblings (Generation X) to my kids (millennials) and now my grandkids (Generation Z), it’s […]
InfoTrends Study Reveals a Roadmap to Data-Driven Marketing
A few months ago, our friends at InfoTrends (now a division of Keypoint Intelligence) released a new study titled “Lead with Data: Follow with Print.” We’re always intrigued by the research published by InfoTrends because of the methodology they employ and the insight they provide. This study set out to define how sophisticated […]
Keep an Eye Out for These 3 Direct Marketing Trends in 2017
It’s important to understand and anticipate top direct marketing trends, both personally and professionally. For example, I am a proud survivor of four teenage daughters. For years, my house was filled with nail polish, curling irons and expensive jeans with holes in them. Why would anyone pay for pants that have holes in them? (Word […]
Our Favorite Moments from the Ryder Cup
Last week the world witnessed the US Team winning the Ryder Cup. For the Americans it was the first win in eight years and only the second in 14―needless to say, we had been in a drought. It was a great point of pride for me not only as an American golf enthusiast, but […]
