Articles by Jim Andersen Blog Archive Printing Impressions 400 and The ‘Mixed Messages’ of Direct Mail info Posted December 30, 2014 by Jim Andersen in Direct Marketing Trends As regular readers of SpeakingDIRECT are well aware, the December issue of Printing Impressions magazine is dedicated to ranking the 400 largest printers in North America. In addition, the editors provide an outlook for trends and challenges in key market segments including direct mail. This year’s direct mail outlook is titled, “Mail’s Mixed […] + Read More Additional Océ ColorStream 3900s Continue Digital Platform Expansion info Posted October 7, 2014 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the expansion of our industry-leading digital platform with the addition of Océ ColorStream® 3900 digital inkjet presses at our facilities in Chanhassen and Hamburg. It’s no secret we have aggressively pursued strategic investments in new technology over the past few years, with the vision of leading the industry in the […] + Read More Supplier Summit Highlights Evolution of “Total Package” info Posted September 10, 2014 by Jim Andersen in Announcements On Monday we had the pleasure of hosting our 14th Supplier Summit. This annual event provides an opportunity to thank our suppliers for the role they play in allowing IWCO Direct to maintain our leadership position in the direct marketing industry, as well as updating our business partners on the state of IWCO Direct from […] + Read More Our Latest Advancement to Increase Response Rates info Posted July 9, 2014 by Jim Andersen in Announcements, Direct Marketing Trends As you may have seen, this morning we announced the addition of an Inveloper® wrap-based finishing system at our Chanhassen facility. We believe this technology will have a strong impact on our customers’ return on marketing investment (ROMI). But that is just one of the many reasons that everyone from our creative team to […] + Read More Start the Presses: Coverage in Printing Impressions and Direct Marketing News info Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […] + Read More Pages: « 3 4 5 6 7 8 9 10»Load More Articles
Printing Impressions 400 and The ‘Mixed Messages’ of Direct Mail info Posted December 30, 2014 by Jim Andersen in Direct Marketing Trends As regular readers of SpeakingDIRECT are well aware, the December issue of Printing Impressions magazine is dedicated to ranking the 400 largest printers in North America. In addition, the editors provide an outlook for trends and challenges in key market segments including direct mail. This year’s direct mail outlook is titled, “Mail’s Mixed […] + Read More
Additional Océ ColorStream 3900s Continue Digital Platform Expansion info Posted October 7, 2014 by Jim Andersen in Announcements, Direct Marketing Trends This morning we announced the expansion of our industry-leading digital platform with the addition of Océ ColorStream® 3900 digital inkjet presses at our facilities in Chanhassen and Hamburg. It’s no secret we have aggressively pursued strategic investments in new technology over the past few years, with the vision of leading the industry in the […] + Read More
Supplier Summit Highlights Evolution of “Total Package” info Posted September 10, 2014 by Jim Andersen in Announcements On Monday we had the pleasure of hosting our 14th Supplier Summit. This annual event provides an opportunity to thank our suppliers for the role they play in allowing IWCO Direct to maintain our leadership position in the direct marketing industry, as well as updating our business partners on the state of IWCO Direct from […] + Read More
Our Latest Advancement to Increase Response Rates info Posted July 9, 2014 by Jim Andersen in Announcements, Direct Marketing Trends As you may have seen, this morning we announced the addition of an Inveloper® wrap-based finishing system at our Chanhassen facility. We believe this technology will have a strong impact on our customers’ return on marketing investment (ROMI). But that is just one of the many reasons that everyone from our creative team to […] + Read More
Start the Presses: Coverage in Printing Impressions and Direct Marketing News info Posted March 26, 2014 by Jim Andersen in Announcements, Direct Marketing Trends At IWCO Direct we tend to avoid the spotlight. We’ve established a culture of staying focused, working as a team to be as efficient as possible and doing great work for our clients. Receiving kudos from a client on a project well-done (and earning the trust they place in us to help grow their business) […] + Read More
