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Articles by Jamie Veltri

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How to Pivot Nonprofit Marketing Strategies During Times of Uncertainty

Posted April 15, 2020 by in Strategy and Analysis

Our world has been turned upside down as we navigate responding to and containing the spread of COVID-19. Nonprofit marketing is no exception. How should nonprofit organizations adjust their marketing strategies during times of uncertainty? I have heard the question, “Should we stop fundraising?” The short answer is No. Your services as a nonprofit are  […]

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Seven Important Marketing Metrics to Measure in 2020

Posted January 29, 2020 by in Direct Marketing Trends, Strategy and Analysis

What marketing metrics should you be looking at in the coming year to evaluate your marketing program? While not all metrics apply to all situations, the seven key performance indicators listed below can provide the insight you need to keep your marketing campaign on track throughout the coming year. These are the marketing analytics to  […]

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