James brings more than 30 years’ experience in marketing strategy to his role as Vice President Analytics. His understanding of complex data analytics includes customer segmentation, profiling, propensity modeling, data mining, general BI analytics, and multichannel campaign analytics and reporting. He believes in the philosophy of “focus on creating value every day.” This Minnesota Vikings fan is a proud pet parent to a black lab named Lucy.
Successful new customer acquisition depends on delivering the right message to the right prospect through the right channel at the right time. Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased our clients’ cost-per-acquisition (CPA) while decreasing potential customer lifetime value. To mitigate the impact of these trends it […]
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Our Offices
7951 Powers Boulevard Chanhassen, MN 55317
100 Industrial Drive Hamburg, PA 19526
65 Steamboat Drive Warminster, PA 18974
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