Articles by Hank Andersen
Blog Archive
Here’s Your 2019 Marketing Forecast, Courtesy of Bruce Biegel and DMCNY
The Direct Marketing Club of New York (DMCNY) promised to kick off the new year and their Annual Outlook Luncheon with the “razor-sharp predictions” of Bruce Biegel, Senior Managing Director of Winterberry Group and advisor for Petsky Prunier. This was a milestone for Biegel, as he celebrated his tenth anniversary of providing the industry outlook and insights we enjoy every January [...]
Recapping the Highlights of Winterberry Group’s 2018 Direct Marketing Outlook Presentation to the DMCNY
The Direct Marketing Club of New York’s (DMCNY) Outlook Luncheon is always well attended by direct marketing professionals who are passionate about what they do and excited about the pace of change within the industry. But the people are just one of the reasons I’ve been involved with the DMCNY for more than 15 years; […]
4 Reasons Goldman Sachs Turned to Direct Mail to Launch Marcus
As my colleague Megan Lester reported a few weeks ago, this year’s LendIt conference was filled with amazing energy and content from the opening keynote in the morning to the last session of the conference. One of the most interesting sessions from my perspective was listening to Harit Talwar, head of digital finance for Goldman […]
Looking Back and Forward with Winterberry Group and the DMCNY
We all have our annual traditions. Some take a vacation to their favorite destination or participate in a charity event that has special meaning to them. I always make a point to attend the DMCNY Annual Outlook Luncheon to hear the keynote presentation by Bruce Biegel of Winterberry Group and get the firm’s latest forecasts […]
2016 Direct Mail and Digital Marketing Outlook
If you’re like me, you’re curious to know what leading analysts have to say about the direct mail and digital marketing outlook for 2016 and beyond. Last week I had the pleasure of attending a presentation by Bruce Biegel of the Winterberry Group on this very topic at the Direct Marketing Club of New York’s […]
The Smart Use of Data was Main Theme of Integrated Marketing Week
I spent the better part of last week in New York for Integrated Marketing Week 2015. You can often tell the health of an industry by trade show attendance, and IMW was jam-packed with a lot of energy and conversations. Plus, each session was near capacity and in many cases standing room only. The […]
Direct and Digital Marketing Outlook: Strong Year Ahead in 2015
I recently had the opportunity to hear our good friend Bruce Biegel of Winterberry Group speak to the Direct Marketing Club of New York (DMCNY). He talked about what happened in Direct and Digital Marketing in 2014 and what to expect in 2015. Overall, 2014 was a good year, which bodes well for 2015. Almost […]
Integrated Marketing Week: Direct Mail Engages Response Along the ‘Customer Journey’
The Big Apple is home to many things. Most recently for me, it was the site to learn about the latest trends and success strategies in integrated marketing. This year’s Integrated Marketing Week (IMW) had great energy and provided some much appreciated time with IWCO Direct friends and clients, including a fun opportunity to mix […]
