Introducing the New IWCO—We’re Making Better Happen℠

As I wrote last summer, I’m very excited to see progress on our continued efforts to transform IWCO into an even better partner for our clients. And that includes today’s announcement: We’re relaunching our brand with a new name (we’re now “IWCO”), logo, identity, website, and brand platform, Making Better HappenSM. But what hasn’t changed […]
IWCO Direct Brings ‘Making Better Happen℠’ to Life with Refreshed Brand

CHANHASSEN, Minn., Jan. 17, 2023 /PRNewswire/ — IWCO Direct today announced a refreshed brand identity, expanding on its history as a performance improvement organization and expert marketing partner that continually conceives better ways to drive results for clients, partners, and employees.
A Thanksgiving Message from IWCO’s CEO

Greetings from IWCO Direct! I hope this post finds you and your families healthy and happy. Thanksgiving is my favorite holiday because it is a national holiday celebrated by everyone in the United States. For me, Thanksgiving brings to mind family traditions, a long weekend to gear up for the holiday season, football games, parades, […]
Transforming IWCO to Elevate Our Clients’ Marketing Performance

I’ve been saying since I joined the company as CEO, and it’s never been more true: it’s an exciting time at IWCO. I’ve spent the majority of the last few months meeting with teams across our platform to discover what’s working, where we can improve performance for our clients, and how we can continue to […]
Our 53 Year Legacy is Only the Beginning: Our Plans for 2022 and Beyond

Happy Birthday to IWCO! 53 years is no small feat, and after spending just a few weeks here, I can say our legacy is built on the knowledge of the experts who make up our team. As the new CEO of this great company, I’d like to thank all my new colleagues for their warm […]