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Articles by Erin McGinnis

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Millennial vs. Gen Z Marketing Strategies – IWCO Direct

Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap

Posted November 7, 2018 by in Strategy and Analysis

After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]

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What the Gen Z Workforce Wants

Posted September 19, 2018 by in Careers

Recently, I had the opportunity to visit the Steel Partners (IWCO Direct’s parent company) office in Hermosa Beach, California to help with a project. Since this was my first traveling business assignment, I wasn’t sure what to expect. Unfortunately, I ignored all of the “no, trust me, you DON’T want to take a red-eye  […]

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Younger adults writing in a school setting

Take a Deeper Look at Financial Planning for Millennials and Gen Z

Posted August 1, 2018 by in Strategy and Analysis

I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials  […]

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This is Your Brain on Direct Marketing

Posted June 26, 2018 by in Direct Marketing Trends

Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the  […]

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2018 IWCO Direct Interns – IWCO Direct

Seeking a Summer of Experience—The 2018 IWCO Direct Interns

Posted June 8, 2018 by in Careers

The one thing a college-aged student dreads as spring comes to an end is not having an internship locked down for summer. As more and more students compete for real-world opportunities, it gets harder to know where to turn to get the right combination of relevant experience and proper mentorship. For me—stranded in Europe during  […]

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