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Articles by Erin McGinnis

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Millennial vs. Gen Z Marketing Strategies – IWCO Direct

Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap

Posted November 7, 2018 by in Strategy and Analysis

After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]

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A group of people sitting on chairs

What the Gen Z Workforce Wants

Posted September 19, 2018 by in Careers

Recently, I had the opportunity to visit the Steel Partners (IWCO Direct’s parent company) office in Hermosa Beach, California to help with a project. Since this was my first traveling business assignment, I wasn’t sure what to expect. Unfortunately, I ignored all of the “no, trust me, you DON’T want to take a red-eye  […]

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