Articles by Erin McGinnis
Blog Archive
Why Brands Should Be the Ones to Bridge the Millennial/Gen Z Gap
After writing September’s millennial/Gen Z blog, I went online to find a definitive answer about which generation I belong to (as someone born in 1996, I’m usually in the gray area between millennials and Generation Z). My first search told me a millennial is a person who reached young adulthood around the year 2000, so I am Gen Z (1995 or later). Business Insider disagreed; millennials are 1981–1996… I’m a millennial? […]
What the Gen Z Workforce Wants
Recently, I had the opportunity to visit the Steel Partners (IWCO Direct’s parent company) office in Hermosa Beach, California to help with a project. Since this was my first traveling business assignment, I wasn’t sure what to expect. Unfortunately, I ignored all of the “no, trust me, you DON’T want to take a red-eye […]
Farewell, Summer 2018: What We Left Behind for Next Year’s Interns
The following is the final entry in a three-part series from the Summer 2018 IWCO Direct interns. For part one, click here. For part two, click here. The IWCO Direct summer 2018 interns in Chanhassen met the first week of August for one of our last intern projects: a final presentation of our […]
Farewell, Summer 2018: What We Loved (and Didn’t) About Our IWCO Direct Internships
The following is part two of a three-part series from the Summer 2018 IWCO Direct interns. For part one, click here. For part three, click here. In our short time as interns, we had the unique opportunity to observe IWCO Direct from an outsider perspective for the first couple of weeks… then, just […]
Farewell, Summer 2018: What We Learned During Our IWCO Direct Internships
The following is part one of a three-part series from the Summer 2018 IWCO Direct interns. For part two, click here. For part three, click here. In June, I had the opportunity to write a blog introducing the 2018 IWCO Direct Summer Interns. Over the next few days, you’ll be hearing about […]
Take a Deeper Look at Financial Planning for Millennials and Gen Z
I was born in 1996, on the edge of the millennial/Generation Z line. My identity as a millennial or Gen Z-er completely depends on the source you’re reading. Weirdly enough, when discussing generational trends with professionals, the majority of questions I get (as the token young intern) are usually about financial planning for millennials […]
What You Should Know About GDPR and Direct Mail
While studying in Ireland last semester, the General Data Protection Regulation (GDPR) was a main focus in my business courses, and my professors emphasized the impact it would have on global marketing. When I returned to the U.S. on May 20, GDPR wasn’t being treated as another cryptic acronym my friends needed to know for […]
This is Your Brain on Direct Marketing
Have you ever wondered why you remember some specific advertisements and not others? Was it because of the situation or context in which you saw them? Was it the emotional connection you made to them? Was it because they were from a brand you already recognize and love? According to market research firm Yankelovich, the […]
Seeking a Summer of Experience—The 2018 IWCO Direct Interns
The one thing a college-aged student dreads as spring comes to an end is not having an internship locked down for summer. As more and more students compete for real-world opportunities, it gets harder to know where to turn to get the right combination of relevant experience and proper mentorship. For me—stranded in Europe during […]
