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Articles by Eric Cummings

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Direct Mail’s Role in a Customer’s Journey

Posted January 25, 2017 by in Direct Mail Tips, Direct Marketing Trends

I recently booked a trip to a tropical destination using an online resource and the entire experience seemed to have been accomplished digitally. After all, I searched for potential destinations online; I scoured the internet for the best deals; I paid and received all my confirmations online. From this perspective, booking travel appears to be  […]

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Direct Marketing Veteran Ted Grigg Joins IWCO Direct As VP, Marketing StrategyRead More
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