IWCO Direct Expands Leadership Team to Drive Continued Growth

McDonald, Smutny, Sondreal, and Sparling Named to Chief Officer Roles Chanhassen, Minn. (October 12, 2022) – IWCO Direct, a leading provider of data-driven performance marketing results, announced today that it has expanded its leadership roster by naming a team of veteran leaders to Chief Officer roles, effective immediately. “Ken, Missy, Pat, and Wes have demonstrated the […]

James Capstick Joins IWCO Direct as Chief Sales Officer

Dynamic Sales Veteran to Drive Sales and Business Growth Chanhassen, Minn. (September 12, 2022) – IWCO Direct, a leading provider of data-driven performance marketing results, announced today that James Capstick has joined the company as Chief Sales Officer. Capstick is an accomplished senior leader and sales executive with an impressive track record of serving clients by […]

IWCO Direct Recognized with 2022 International ECHO Awards

Multi-channel, multi-touch campaign earns coveted USPS Gold Mailbox Chanhassen, Minn. (March 31, 2022) – IWCO Direct, a leading provider of data-driven performance marketing solutions, won two International ECHO Awards from the Association of National Advertisers (ANA) earlier this week, following up on their 2021 ECHO Award. ECHO Award winners represent the world’s greatest data-driven storytellers who […]

IWCO Direct Strengthens Balance Sheet to Drive Long-Term Growth

Cerberus-Led Investor Group Acquires Ownership of IWCO and Completes a $55 Million Capital Investment to Build on the Company’s Market-Leading Solutions Appoints Gary Masse as Chief Executive Officer CHANHASSEN, MN – February 25, 2022 – IWCO Direct (“IWCO” or the “Company”), a leading provider of data-driven direct marketing solutions, announced today that it has completed a […]

Reid Holmes Named New Executive Creative Director at IWCO Direct

IWCO Direct, a leading provider of data-driven performance marketing solutions, has named Reid Holmes as its new Executive Creative Director. Holmes brings more than 25 years of experience in marketing to the company, where he will lead the Creative Services team in their work developing creative strategies that deliver results for IWCO Direct clients. Reid […]

IWCO Direct Announces Historic Strategic Investment

Approximately $50 Million to be Invested Over Next Two Years Chanhassen, Minn. (June 11, 2021) – IWCO Direct, a leading provider of data-driven direct marketing solutions, today announced a new strategic plan that features the largest investment in the history of the 52-year-old company. The investment of approximately $50 million will accelerate IWCO Direct’s evolution as […]

IWCO Direct Wins International ECHO Award for Medica Campaign

Integrated Approach Drives Key Business Results Chanhassen, Minn. (April 16, 2021) – IWCO Direct, a leading provider of data-driven direct marketing solutions, announced it has received a Bronze International ECHO Award in the Health, Wellness and Pharmaceutical sector from the Association of National Advertisers (ANA) for driving key business results for Medica through a multichannel 2020 New […]

Ken McDonald Joins IWCO Direct as Vice President, Supply Chain

Chanhassen, Minn. (March 8, 2021) – IWCO Direct, a leading provider of data-driven direct marketing solutions, announced Ken McDonald has joined the company as vice president, supply chain. McDonald will focus on optimizing the company’s end-to-end supply chain and finding new ways to collaborate with both suppliers and customers to reduce cost, improve efficiency, and generate […]

IWCO Direct Vice President Rick Neumann Elected to APTech Board of Directors

Industry advocacy group supports creators and innovators to advance the future of print  Chanhassen, Minn. (January 5, 2021) – IWCO Direct, a leading provider of data-driven direct marketing solutions, announced its Vice President of Minnesota Operations, Rick Neumann, has been elected to the 2021 Board of Directors for the Association for PRINT Technologies (APTech). The election […]