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Articles by Diana Hvistendahl, PMP

Blog Archive


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What Corporate Training Looks Like at IWCO Direct

Posted August 27, 2019 by in Announcements

As you may have followed in SpeakingDIRECT, we’ve been tracking IWCO Direct’s progress with new tools and practices for learning, training, and professional development, along with how it helps us deliver better marketing. We’ve always used standard corporate training resources (like SOPs, process diagrams, and online conferencing) that make our work better by making our  […]

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Implementing Our Strategy to Reduce Front-End Process Cycle Times

Posted July 19, 2019 by in Announcements

Since the Front-End project’s initiation in 2017, IWCO Direct has been on a mission to streamline our front-end process. Several system enhancements, coupled with extensive training on new processes, helped our teams reduce Front-End process cycle time by 30% in 2018. We’ve been able to continue that trend through the first half of 2019. The Front-End process cycle time is measured [...]

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Why New Workflow Tools Aren’t Always Better – IWCO Direct

Front-End: Making Our Workflow Tools Work for Us

Posted April 12, 2019 by in Announcements

As we move into a new phase of our Front-End process and system improvement efforts at IWCO Direct, we are focusing mainly on how to improve our speed-to-production—in other words, how quickly we can collect all client input and create instructions for our production departments. Back in November, Debora Haskel was on a flight and  […]

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Reducing Cycle Time with Process Improvement – IWCO Direct

How Our Front-End Project is Reducing Cycle Time for Our Teams (and Improving Speed-to-Market for Our Clients)

Posted February 22, 2019 by in Announcements

Since my October update on our workflow efficiency initiatives, we’ve been training all our Account Management teams to follow an improved front-end process. Leading up to October, a group of Subject Matter Experts (SMEs) from Estimating, Sales, Scheduling, Outsourcing, Planning, Purchasing, Product Engineering (PE), Client Services, and Content Development analyzed, streamlined, and vetted every process [...]

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Staff Training Makes Our New Workflow More Efficient Right Off the Bat

Posted October 26, 2018 by in Announcements

As Pat Sondreal mentioned in his September 21 post, we started the rollout of our new and improved front-end system this year, which is designed to enhance our direct marketing workflow. Every process, from initial request for quote to a job’s release to production, was analyzed and streamlined, and IT implemented several technology enhancements  […]

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How Our Learning Management System Supports Efficiency

Posted September 11, 2018 by in Announcements

Providing the best service possible for our clients requires having a highly educated workforce. Our new learning management system (LMS) supports that focus, letting us load eLearning courses, assign them to employees, track their progress, and report training status to leadership—and increase efficiency in the work we do with our clients. Integrating a Learning Management  […]

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