Articles by David Klempke, PMP
Blog Archive
Accelerating Speed to Market for Direct Marketing Campaigns
The goal of any marketer is to achieve greater marketing ROI by “hitting the mark” with relevant, personalized messaging to drive response with cost efficiency. An increasingly important component of production efficiency is to develop marketing communications as rapidly as possible across all channels. Obviously, e-delivery (email, web, SMS/MMS) affords the opportunity to go quickly […]
IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance
How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The […]
Interactive Content Management Delivers Direct Marketing at the Speed of Need
What do we mean by “Direct Marketing at the Speed of Need”? Simply stated, it is the ability to quickly reach existing or potential customers or members with pertinent and personalized marketing content regardless of the channel. Web browsing offers a great example of rapid response marketing with its ability to provide relevant content based […]
AI Content Analysis Drives Higher Response Rates
Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […]
Intelligent Approaches to Content Management Can Transform the Customer Experience
The IWCO Direct Dynamic Content Management team presented at Content Centricity 2020 and shared insights for creating a positive customer experience.
Client Communications Management Solutions: Change is Good… You Go First
Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […]
Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution
A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […]
How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance
My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...]
IWCO Direct 1to1℠ Simplifies Managing Content Across Channels
In today’s connected world, personalized, omnichannel marketing remains the ultimate goal for marketers of all industries. However, managing communications across channels, regions, and audience segments can be tricky at best and impossible at worst. That’s not even factoring in data implementation and personalization efforts. It’s no surprise that marketers are looking for an efficient and […]
Adobe Summit 2019 Signals How Customer Experience Management is the Future of Marketing
By all measures, Adobe Summit 2019 exceeded expectations. It wasn’t just the sheer number of direct participants—more than 17,000—that impressed us. It was the meaningful content that continues to reinforce the ever-changing landscape for B2B, B2C, and the enticing new moniker of the Business to Everyone (B2E) market [...]
