Articles by David Klempke, PMP
Blog Archive
AI Content Analysis Drives Higher Response Rates
Marketers will tell you content and messaging are critical components to drive campaign success and return on marketing investment (ROMI). If this seems obvious, why is it such a challenge for marketers to identify content that increases response rates and drive the desired customer experience (CX) and action? Content analysis is the answer (or at […]
Intelligent Approaches to Content Management Can Transform the Customer Experience
The IWCO Direct Dynamic Content Management team presented at Content Centricity 2020 and shared insights for creating a positive customer experience.
Client Communications Management Solutions: Change is Good… You Go First
Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s […]
Breaking Down Silos: Building the Business Case for a Dynamic Content Management Solution
A recent experience I had at a local coffee shop made me think about how we are all demanding customization in commercial interactions. The person behind me in line walked up to the counter and ordered a triple venti soy no foam latte. I immediately thought, “This is a dynamic content management solution in action” […]
How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance
My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew [...]
IWCO Direct 1to1℠ Simplifies Managing Content Across Channels
In today’s connected world, personalized, omnichannel marketing remains the ultimate goal for marketers of all industries. However, managing communications across channels, regions, and audience segments can be tricky at best and impossible at worst. That’s not even factoring in data implementation and personalization efforts. It’s no surprise that marketers are looking for an efficient and […]
Adobe Summit 2019 Signals How Customer Experience Management is the Future of Marketing
By all measures, Adobe Summit 2019 exceeded expectations. It wasn’t just the sheer number of direct participants—more than 17,000—that impressed us. It was the meaningful content that continues to reinforce the ever-changing landscape for B2B, B2C, and the enticing new moniker of the Business to Everyone (B2E) market [...]
Enabling Successful Customer Communication Management Requires More than Software
Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in […]
Personalized Direct Marketing Has Never Been Easier than with IWCO Direct 1to1℠
In today’s fast-paced and connected world, it is increasingly critical to extend your marketing reach to customers through the use of multiple channels. With people constantly on the go or buried deep in their phones, if your message does not stand out, it is at risk of being missed entirely! So how do you engage […]
IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy
Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand [...]
