Power your Marketing.


Articles by David Klempke, PMP

Blog Archive

How We Make Personalized Direct Marketing Easy – IWCO Direct

Personalized Direct Marketing Has Never Been Easier than with IWCO Direct 1to1℠

Posted February 6, 2019 by in Dynamic Content Management

In today’s fast-paced and connected world, it is increasingly critical to extend your marketing reach to customers through the use of multiple channels. With people constantly on the go or buried deep in their phones, if your message does not stand out, it is at risk of being missed entirely! So how do you engage  […]

Read More

Creating a Personalized Customer Experience with IWCO Direct 1to1 – IWCO Direct

Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1

Posted November 14, 2018 by in Dynamic Content Management

Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond...

Read More

IWCO Direct 1to1 Puts You in Control of Your Marketing Content

IWCO Direct 1to1 Puts You in Control of Your Marketing Content

Posted November 13, 2018 by in Dynamic Content Management

Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠.

Read More

Dynamic Content Marketing – IWCO Direct

IWCO Direct 1to1: Where Dynamic Content Meets the Power of Direct Marketing

Posted July 27, 2018 by in Direct Marketing Trends, Dynamic Content Management

It’s easy for marketers to see the value that comes from using targeted messaging and dynamic content to send highly personalized offers to prospects and customers. The challenge has been finding and implementing a configurable technology platform that also provides a user-friendly workflow to manage variable offers, text, and images. Our response to that challenge  […]

Read More

keyboard_arrow_upBack to top