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Articles by Dave Johannes

Blog Archive

Highlights from the Inkjet Summit

Fifth Inkjet Summit Provided Opportunities to Share Continuing Advances in Inkjet Technology

Posted May 5, 2017 by in Announcements

The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra, Florida. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event. The Inkjet Summit is a one-of-a-kind  […]

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With the Latest in Color Digital Printing, Your Imagination is the Limit

Posted March 8, 2017 by in Creative, Direct Mail Marketing, Direct Marketing Trends

In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would  […]

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How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2

Posted February 15, 2017 by in Announcements, Direct Marketing Trends, Dynamic Content Management

Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers  […]

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