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Articles by Dave Johannes

Blog Archive


Highlights from the Inkjet Summit

Fifth Inkjet Summit Provided Opportunities to Share Continuing Advances in Inkjet Technology

Posted May 5, 2017 by in Announcements

The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra, Florida. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event. The Inkjet Summit is a one-of-a-kind  […]

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With the Latest in Color Digital Printing, Your Imagination is the Limit

Posted March 8, 2017 by in Creative, Direct Mail Marketing, Direct Marketing Trends

In addition to my birthday and my anniversary, I can count on one thing happening once every 12 months or so: Color digital printing will have completely changed over the course of a single year. Every major manufacturer is releasing innovative new products across the printing industry, including sheet-cut, continuous, books, and packaging. It would  […]

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How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing—Part 2

Posted February 15, 2017 by in Announcements, Direct Marketing Trends, Dynamic Content Management

Last week we discussed how IWCO Direct 1to1, powered by Messagepoint, provides a platform to efficiently manage your marketing campaigns. The platform is driven by three simple principles: expand control, reduce dependency, and enhance reusability. This approach can yield meaningful savings through cost reduction. IWCO Direct 1to1 Drives Multichannel Success One of our customers  […]

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How IWCO Direct 1to1 Dynamic Content Management Can Power your Marketing

Posted February 10, 2017 by in Announcements, Direct Marketing Trends, Dynamic Content Management

While the use of dynamic content has the ability to make multichannel marketing campaigns exponentially more successful, it can also make the management and quality assurance process infinitely more complicated. With that in mind, we wanted to explain how IWCO Direct 1to1, our dynamic content management platform powered by Messagepoint, simplifies the process and can  […]

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Getting Ready for the 2016 thINK Conference

Posted July 5, 2016 by in Announcements, Direct Marketing Trends

What happens when you bring together high-speed production print leaders that represent the fast-growing $3.5B inkjet market with peers, industry leaders and end-to-end print solution partners? You get the 2016 thINK Conference – a powerful community that connects, collaborates and inspires. thINK is an independent community of Canon Solutions America production print customers, solution partners  […]

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Update on Inkjet Technology

Posted March 2, 2016 by in Announcements, Direct Marketing Trends

Next month I will be attending the Inkjet Summit to connect with my peers to discuss the latest inkjet technology software and solutions and how these advances will enrich our clients’ marketing strategies. In the meantime, we have several exciting updates to our color digital platform currently underway. With digital inkjet technology transforming our industry  […]

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