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Articles by Danielle Siegle

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What Millennials Do and Don’t Get About Direct Mail

Posted December 13, 2016 by in Direct Marketing Trends

What happens when you survey a bunch of millennials about their opinions on paper-based communications and the mail process? You find out that they are not nearly as educated on the topic, or on millennial marketing in general, as they should be. Growing up in the envelope industry, I understand that I have a lot more knowledge on the topic than most, but some of the responses were just shocking to me.

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