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Articles by Cindy Shatto

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Choosing Effective Marketing Lists Requires a Deep Understanding of Your Products and Customers

Posted August 10, 2018 by in Strategy and Analysis

“How do we find the right prospects?” This is an age-old question every business has asked since businesses became a thing. Well, to find the right prospects, start by making sure you have a good understanding of your product or service. That might sound obvious, but it’s essential you’re asking the right questions about your  […]

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Data-Driven Marketing and Multichannel

Data-Driven Marketing—Four Pillars of Success

Posted March 28, 2018 by in Direct Marketing Trends

Meet Bob. Bob likes upscale watches. Bob looks at an upscale watch retailer’s website, but he doesn’t purchase. Within days of visiting this website, Bob receives a direct mail offer from the retailer. He’s intrigued and thinks, “I like watches! I’m going to open this.” What’s inside is a compelling offer that expires in two  […]

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