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Articles by Chris Van Houtte

Blog Archive

Security Questions to Ask Your Marketing Partners

5 Security Questions to Ask Your Marketing Partners

Posted August 11, 2017 by in Announcements, Direct Marketing Trends

One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before and, more importantly, never before shared with marketing partners. From that perspective, while the focus  […]

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Hot Topics for Security Audits

What Are the Hot Topics for Security Audits?

Posted June 28, 2017 by in Announcements

You don’t have to work in IT to know that data security is a pressing issue for most organizations. Whether it’s a retailer, restaurant, or voting system, all you have to do is read or watch the news to understand someone or something is always trying access data they shouldn’t. Businesses must always be vigilant  […]

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How We Define Our Best-in-Class Information Security Management System

Posted March 31, 2017 by in Announcements

The past few months have been busy ones for our Information Security team. This is the time of year when many of our clients update their documentation on their vendors’ information security practices. Our team has been completing surveys and meeting with client audit teams to help them understand our Information Security Management System (ISMS)  […]

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A Process to Avoid Being FUD Up with Cyber Security Issues

Posted November 4, 2016 by in Announcements

In October, my colleague, John Murray, attended the CSX Cybersecurity Conference in Las Vegas where security professionals from around the world gathered to network, strategize and share new tools and perspectives on cyber security. This conference showcased many threats that businesses are facing today, such as hackers, denial of service attacks, ransomware and insider threats—just  […]

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How an Automated Workflow Benefits Direct Marketing Programs

Posted September 27, 2016 by in Direct Mail Tips, Direct Marketing Trends

Fans of late night infomercials may recall the famous tagline for the Ronco Rotisserie Oven: “Just set it and forget it!” In some respects, that’s how automated marketing programs are designed to function. Business rules and logic are defined and an automated workflow is developed that allows for systematic processing of client data to generate  […]

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