Articles by Chris Van Houtte
Blog Archive
The Best Practices for Transferring Data to Your Marketing Partner
Consumer data is the fuel pushing today’s data-driven direct mail campaigns to new heights by providing the ability to create highly personalized, relevant offers that consumers respond to. For example, in the not-too-distant past, a pet food retailer might have sent the same offer for a discount on a popular brand of dog food to […]
5 Security Questions to Ask Your Marketing Partners
One-to-one messaging is alive and thriving in both print and pixel-based marketing channels, and combining physical and digital marketing has been proven to increase response rates. To unlock this value, marketers are tapping into data they’ve never had available before and, more importantly, never before shared with marketing partners. From that perspective, while the focus […]
What Are the Hot Topics for Security Audits?
You don’t have to work in IT to know that data security is a pressing issue for most organizations. Whether it’s a retailer, restaurant, or voting system, all you have to do is read or watch the news to understand someone or something is always trying access data they shouldn’t. Businesses must always be vigilant […]
How We Define Our Best-in-Class Information Security Management System
The past few months have been busy ones for our Information Security team. This is the time of year when many of our clients update their documentation on their vendors’ information security practices. Our team has been completing surveys and meeting with client audit teams to help them understand our Information Security Management System (ISMS) […]
A Process to Avoid Being FUD Up with Cyber Security Issues
In October, my colleague, John Murray, attended the CSX Cybersecurity Conference in Las Vegas where security professionals from around the world gathered to network, strategize and share new tools and perspectives on cyber security. This conference showcased many threats that businesses are facing today, such as hackers, denial of service attacks, ransomware and insider threats—just […]
