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Articles by Brent Doering

Blog Archive


Mailing List Targeting—Think Creatively to Find the Right Audience for Your Message

Posted March 22, 2019 by in Direct Marketing Trends, Strategy and Analysis

Have you received a letter, postcard, or catalog in the mail and said to yourself, “Why are they sending me this?” Perhaps you live in an apartment, and it’s a special offer for tree pruning services. Maybe you pick up your mail and as you’re shuffling through it, you see the name of the previous  […]

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Couple In Hallway Returning Home Together

How Trigger Marketing Helps Solve the Riddle of Getting Your Message to the Right Person at the Right Time

Posted October 5, 2018 by in Strategy and Analysis

We’ve all heard that the right message to the right person at the right time is the best approach for eliciting action. Sounds simple enough. But who is the right person, what’s the right message, and when’s the right time? The answer typically comes down to relevance. The message and the timing must be relevant  […]

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children holding up a trophy

A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning

Posted June 22, 2018 by in Direct Mail Tips, Strategy and Analysis

If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with  […]

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Personalized Landing Pages for Direct Mail

How Personalized Landing Pages Create Greater Relevance and Response

Posted December 15, 2017 by in Direct Mail Tips, Direct Marketing Trends

Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we  […]

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