Articles by Bob Rosser
Blog Archive
Insight for Marketers Part II – How USPS 5-Day Delivery Will Affect Planning
Last week we outlined the challenges the Postal Service’s five-day delivery proposal presents to marketers using direct mail. We’ve examined the proposal in greater detail to see how marketers will need to change their strategy in order to avoid delays that can negatively impact their marketing programs which involve time-sensitive aspects like call center staffing […]
Insight for Marketers – How USPS 5-Day Delivery Will Affect Planning
Last month, the Postal Service updated its website with more detail on the effects its five-day proposal would have on delivery times by product. Fortunately, this is still only a proposal. But it is one of many initiatives included in the USPS’ Strategic Plan to reduce costs and maintain its financial viability. Initially, many marketers […]
We Oppose The Postal Service’s Exigent Price Increase
Yesterday the Postal Service filed a request for an exigent (emergency) price increase with the Postal Regulatory Commission (PRC). While the PRC now has 90 days to hold hearings and act on the request, with a decision expected in early October, we at IWCO Direct join nearly every mailing industry coalition partner in rejecting the […]
