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Articles by Bob Rosser

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Insight for Marketers Part II – How USPS 5-Day Delivery Will Affect Planning

Posted November 8, 2010 by in Postal Issues Updates

Last week we outlined the challenges the Postal Service’s five-day delivery proposal presents to marketers using direct mail. We’ve examined the proposal in greater detail to see how marketers will need to change their strategy in order to avoid delays that can negatively impact their marketing programs which involve time-sensitive aspects like call center staffing  […]

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Insight for Marketers – How USPS 5-Day Delivery Will Affect Planning

Posted November 3, 2010 by in Postal Issues Updates

Last month, the Postal Service updated its website with more detail on the effects its five-day proposal would have on delivery times by product. Fortunately, this is still only a proposal. But it is one of many initiatives included in the USPS’ Strategic Plan to reduce costs and maintain its financial viability. Initially, many marketers  […]

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IWCO Direct Welcomes Sarah Corrigan as Senior Vice President Human Resources/Environment Health and SafetyLearn More
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