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Articles by Blake Lewko

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Young man looking pleasantly as his phone while reaching for a piece of clothing on the shelf at a retail store

Millennials are Prime for Loyalty Programs. Here’s How You Can Hook Them

Posted June 5, 2019 by in Direct Marketing Trends

Loyalty programs have become much more sophisticated since their inception, but they’ve been around for centuries. In 1793, copper tokens were given to customers by U.S. merchants to use for future store purchases. This idea of giving customers rewards to attract return business caught the attention of other shopkeepers and soon led to many companies  […]

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Entrepreneur working with a laptop and holding a document in a little office or home

10 Ways to Help Turn an Internship into a Full-Time Position

Posted May 17, 2019 by in Careers

Most workplace interns are current college students, and their internships are usually for college credit and/or professional experience. My first internship was between my junior and senior year of college. I learned a lot and was even offered a position with the company after my internship ended. Actually, 52% of interns are offered a full-time  […]

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