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Articles by Ashley Leone

Blog Archive


Integrating Digital and Physical Media Drives Success with Millennials and Gen Z

Posted April 27, 2022 by in Direct Mail Marketing

It’s no mystery why brands want to market to millennials and Gen Z consumers. The U.S. alone is home to approximately 87.5 million millennials (born 1981-1996). That sounds impressive—until you learn that the latter Gen Z (born 1996-2012) is the largest generation in American history, making up 27% of the population. Together, the two generations hold $165 billion in purchasing power.

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Are you “Woke” to Slang? (and why those who know what “woke” means think that’s a bad blog title)

Posted August 11, 2021 by in Direct Marketing Trends

Not too long ago, my younger sister and I were talking to our dad when he grumbled something about us being “woke.” We looked at each other and telepathically decided in a way that only sisters can that our father had no idea what “woke” meant. In a weird parent-child freaky-Friday reversal, we asked him  […]

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Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z

Posted January 6, 2021 by in Direct Marketing Trends

Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to  […]

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Match Your Holiday Marketing Efforts to the Moment

Posted October 28, 2020 by in Direct Marketing Trends

Every year around Halloween, the Leone family gets together for Spooky Dinner. It all stems from past Halloweens when the Leone children were living at home and ate my mom’s halloweenies (pigs in a blanket) before trick-or-treating. My parents decorate their house and everyone arrives in costumes and brings a Halloween themed dish to share.  […]

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Mail is for Memories

Posted October 7, 2020 by in Creative

There’s nothing like a human connection. We can survive not being able to go to movies or eat out at restaurants; we can muddle through distance learning and working remotely. It’s another thing entirely to survive being deprived of human interaction. It’s a weird revelation that’s come out of the pandemic—for all our advancements in  […]

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