Articles by Ashley Leone
Blog Archive
Communicating During the COVID-19 Outbreak
If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.
Tips for Addressing Holiday Cards in the 21st Century
Is it “The Jones’” or “The Joneses”? How do you refer to families with multiple last names? What about married couples? Live-in family? A lot has changed about how you should address your holiday cards. We’re here to help …
Five Gruesome Grammar Rules You Can Bury
Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]
Avoid Another Mea Culpa with These Tips for Using Common Latin Phrases
Latin is a dead language. Or dead-ish. Detective Amy Santiago states in an episode of Brooklyn Nine-Nine that “it’s just taking a long nap,” which in a way, seems more accurate. There are many reasons people continue to study Latin, despite the fact that no one really speaks it [...]
Hey! Stop Using So Many Exclamation Points in Your Marketing Copy!
Hey! Exclamation points are used in marketing copy writing a lot! Some might say too much! I agree! Cringeworthy, isn’t it? If readers can tell that too many exclamation points creates poor writing, why don’t we recognize it as writers? Probably because exclamation points can be effective [...]
