Articles by Ashley Leone
Blog Archive
Selling Insurance to Millennials Requires Education and a Personal Connection
This past year, I had to buy home insurance, and I wasn’t the only millennial in the market. There are approximately 73 million millennials in the U.S. Of that number, 80% own a car, 45% own a house, and an additional 78% plan to buy a house in the next nine years. That’s a lot […]
Why I Actually Like Informed Delivery, And Why You Would Too
My brother, The Oldest And The Wisest of the Leone siblings, was recently telling me about all the preparations he was making to move to Puerto Rico. Since he doesn’t yet have a permanent address and is still keeping his residence in Minnesota, I—The Sibling Who Cares Most About Coupons—asked what he was going to […]
Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z
Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]
Match Your Holiday Marketing Efforts to the Moment
Every year around Halloween, the Leone family gets together for Spooky Dinner. It all stems from past Halloweens when the Leone children were living at home and ate my mom’s halloweenies (pigs in a blanket) before trick-or-treating. My parents decorate their house and everyone arrives in costumes and brings a Halloween themed dish to share. […]
Mail is for Memories
There’s nothing like a human connection. We can survive not being able to go to movies or eat out at restaurants; we can muddle through distance learning and working remotely. It’s another thing entirely to survive being deprived of human interaction. It’s a weird revelation that’s come out of the pandemic—for all our advancements in […]
Why Marketers Should Stress Over Addressing Recipients of Their Offers
Not too long ago, I talked about how to address formal mail properly for the 21st century. At the end of the post, I attempted to soften the hundreds of words of etiquette by saying that even if you don’t get it totally right, it’s the effort and thought that counts.
15 Ways to Make the Most of Stay-at-Home Orders
Stay-at-home orders are in place in Minnesota and Pennsylvania—where our production facilities are located and the majority of employees reside. IWCO Direct provides essential services according to the Cybersecurity and Infrastructure Agency (CISA) and has been allowed to remain open; however, the stay-at-home orders make nights and weekends at home a bit bleaker looking. But […]
Communicating During the COVID-19 Outbreak
If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.
Tips for Addressing Holiday Cards in the 21st Century
Is it “The Jones’” or “The Joneses”? How do you refer to families with multiple last names? What about married couples? Live-in family? A lot has changed about how you should address your holiday cards. We’re here to help …
Five Gruesome Grammar Rules You Can Bury
Horror! Terror! Grammar! Halloween is supposed to be spooky, but you don’t need to be filled with fright at the thought of mastering grammar. In fact, some of the more terrifying grammar rules you were told around campfires as a kid (…No? Just me?) aren’t even real. Here’s a list of five grammar rules that have been slaughtered, slain, or were never really there in the first place [...]
