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Articles by Ashley Leone

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3 Grammar Rules Marketers Can Safely Break – IWCO Direct

3 Times You Can Break the Grammar Rules in Your Marketing Copy

Posted February 15, 2019 by in Creative, Direct Mail Tips

Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal  […]

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My Favorite Grammar Resources for Marketing Copy

My Favorite Grammar Resources

Posted December 11, 2018 by in Creative

It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or  […]

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