Articles by Ashley Leone
Blog Archive
3 Times You Can Break the Grammar Rules in Your Marketing Copy
Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal […]
My Niece Just Sent Her First Piece of Mail. Here’s Why It Mattered.
“What’s this?” my niece Vivian asks. She’s rummaging through my desk on a Saturday afternoon in early January because “Mommy is napping,” and at four years old, Viv insists she’s too old for naps. (I don’t bother to point out that Mommy is much older than four and is napping—we’ve been down that road before, […]
Don’t Play On Generational Stereotypes to Reach Millennials
There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […]
My Favorite Grammar Resources
It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or […]
Data Drives the Modern Consumer Experience—Why Not Your Marketing, Too?
Data drives much of what we do at IWCO Direct to power our clients’ marketing. Data informs every element from the offer we send, to whom it’s sent, through which channel, and when. That’s because data now drives much of the consumer experience. Think about all the data you use in your daily life. Maybe […]
