Articles by Ashley Leone
Blog Archive
Don’t Play On Generational Stereotypes to Reach Millennials
There’s been a lot of hubbub about how to best market to millennials, which makes sense—the millennial population adds up to more than 70 million, and makes up about 35% of the U.S. workforce, according to the Pew Research Center. Now that those born between 1980 and 1999 are in the workforce, millennials have […]
My Favorite Grammar Resources
It happens more often than I’d like to admit—someone comes to me with a grammar question, and I think I know what the answer is, but I’m not completely sure. Or I know the answer but couldn’t tell you what grammar rule I’m using to reach that conclusion. In my mind, “not completely sure” or […]
Data Drives the Modern Consumer Experience—Why Not Your Marketing, Too?
Data drives much of what we do at IWCO Direct to power our clients’ marketing. Data informs every element from the offer we send, to whom it’s sent, through which channel, and when. That’s because data now drives much of the consumer experience. Think about all the data you use in your daily life. Maybe […]
The Many Reasons We’re Passing Around Copies of Bonnie Siegler’s Dear Client
Bonnie Siegler’s Dear Client is a type of self-help book that teaches non-creative folk how to better interact with creative professionals for a more seamless, productive, and cost-efficient work experience (or, as the front cover says, Dear Client, This Book Will Teach You How To Get What You Want From Creative People. Sincerely, Bonnie Siegler […]
Proofreading Tips to Improve Your Content
I know I talk about the importance of proofreading more than the average bear, but it deserves repeating: proofreading is important. Having polished, error-free communications is crucial in every industry—and doubly so in marketing, where messaging can play such a huge role in direct mail design. Proofreading can be tricky, but there are […]
