Articles by Andrea Sullivan
Blog Archive
Trust, Equity, and Loyalty: How Integrated Marketing Campaigns Go Beyond a Single Purchase
The Data & Marketing Association (DMA) defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise.” They explain that integrated marketing campaigns “meld all aspects of marketing,” from advertising and public relations to sales and social media, to achieve consistent branding and a […]
In an Industry Focused on Trends, Omnichannel Marketing is the New Black
Over the course of my marketing career, I have seen a lot of trends come and go—and I have to say, the age of digital marketing is by far the most fascinating. The way marketers can deliver a message to their key audience through a multitude of channel options is fantastic. When done correctly, the […]
