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Articles by Alexander Negrete

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Direct Mail Strategies to Engage a Hispanic Audience

Posted September 29, 2021 by in Strategy and Analysis

Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear  […]

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