Articles by Alexander Negrete
Blog Archive
Why Translation Alone Isn’t Enough for Marketing to Hispanic Customers!
In my last post, Direct Mail Strategies to Engage a Hispanic Audience, I introduced the concept that just translating your marketing message from English to Spanish is not enough to engage Hispanic-American consumers. Now, I would like to expand on this and discuss how you must adapt your Hispanic marketing efforts to reach this audience, earn their trust, and turn them into loyal customers.
Direct Mail Strategies to Engage a Hispanic Audience
Today, Hispanics make up 20% of the U.S. population. At 62.3 million, they are the fastest growing population segment that fuels demographic changes, cultural transformation, and economic growth. Yet, many marketers struggle to engage with this large audience and often fail to provide them with culturally relevant direct mail. There are three myths we hear […]
