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Articles by Alan Sherman

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Digitally Automated Direct Mail – IWCO Direct

How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing

Posted March 2, 2018 by in Direct Marketing Trends

You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web  […]

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legitimacy of direct mail

The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud

Posted November 17, 2017 by in Direct Marketing Trends, Strategy and Analysis

Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data  […]

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Structuring Your Medicare Marketing

How to Structure Your Medicare Marketing for the AEP and Beyond

Posted August 25, 2017 by in Direct Mail Tips

Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include  […]

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IWCO Direct Achieves G7 Colorspace Master Qualification – The Most Stringent Level of G7 ComplianceRead More
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