Articles by Alan Sherman
Blog Archive
Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing
If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, […]
When Does Personalized Marketing Get Creepy?
Have you ever been in a store making a purchase when an employee asks for your name and email address as if it’s part of the transaction? I have, and my thought (before I usually say no) has been, “What gives you the right to my personal information?” Everywhere, companies are either asking for, demanding, […]
How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing
You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web […]
The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud
Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […]
How to Structure Your Medicare Marketing for the AEP and Beyond
Medicare Advantage program enrollment continues to grow year over year in a booming age-in market. For healthcare marketers to take full advantage of these growth opportunities, a detailed strategy will help optimize enrollment during both Age-In and the Annual Enrollment Period (AEP) running from October 15th through December 7th. Your Medicare marketing strategy should include […]
