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Articles by Alan Sherman

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A man showing a woman a brochure

Direct Mail Can Work for Any Business—Including Yours

Posted January 4, 2019 by in Strategy and Analysis

For decades, direct mail has driven profitable customer acquisition efforts for financial, insurance, cable, and a variety of other verticals across both consumer and business-to-business industries. With the rise of digital marketing, we’ve seen marketing dollars shift in part to digital, but much of that spend later returns to direct mail after marketers found they  […]

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Digitally Automated Direct Mail – IWCO Direct

How Digitally Automated Direct Mail Makes the Best of Digital and Physical Marketing

Posted March 2, 2018 by in Direct Marketing Trends

You may be aware of programmatic online advertising. For those less familiar, this is the automated buying and selling of internet advertising via the use of sophisticated software utilized by online ad platforms. Marketers looking for the right locations for their ads at the right price are automatically matched by software to those with web  […]

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legitimacy of direct mail

The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud

Posted November 17, 2017 by in Direct Marketing Trends, Strategy and Analysis

Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data  […]

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