Articles by Aaron Rasset
Blog Archive
Leveraging Dynamic Content Management to Grow Your Marketing Program
Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an […]
Just in Time for Spring Cleaning: 5 Tips on Data Cleansing
Spring cleaning is a time to clean the areas of your house that have been neglected for too long, get things organized and prepare for the summer ahead. Although it can be tedious, it’s an important task that often leaves you relieved and with a renewed sense of energy. But spring cleaning shouldn’t just be […]
The Need for a Dynamic Content Management Solution
In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content […]
