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Articles by Aaron Rasset

Blog Archive

Leveraging Dynamic Content Management to Grow Your Marketing Program

Posted August 26, 2016 by in Direct Mail Tips, Direct Marketing Trends

Marketing programs are becoming more complex as marketers strive to tailor messaging to individual recipients. Complexity is also being driven by the need to find the right mix of channels to deliver that tailored message more effectively. We introduced our Dynamic Content Management (DCM) tool this year as a response to marketers’ need for an  […]

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The Need for a Dynamic Content Management Solution

Posted January 29, 2016 by in Announcements

In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge current champions through multivariate testing is extremely high. But it also creates a significant need for a dynamic content  […]

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