Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.

 

Are Critical Communications Part of Your Disaster Recovery Plan?

Posted December 2, 2020 by in Business Continuity and Disaster Recovery

This year has proved to be stressful and challenging for most businesses, and Mail-Gard is no exception. When the COVID-19 pandemic began this spring, we had the challenge of protecting our employees and finding ways to safely work together while also supporting our clients with their own challenges caused by COVID-19. We’ve all discovered a […]

Read More

How to Write Direct Response Copy in Any Channel

Posted November 18, 2020 by in Creative

Staring into the abyss of writing direct response copy for a multichannel marketing campaign? Pull up a chair and let’s discuss. First, define the scope. Say you have direct mail, email, ad-like objects (think banner/display ads, including those for different online platforms like mobile, tablet, and desktop), and social media. We could go deeper, but […]

Read More

Six Direct Mail Don’ts

Posted November 11, 2020 by in Creative, Direct Mail Tips

The usual focus of my wildly entertaining blogs (hold your applause until the end, please) is ways to improve your direct mail—writing, strategic thinking, presentation, etc. In other words, what to do. This month’s topic is based on one of my father’s favorite phrases, dating back to my youth. At some point during an average […]

Read More

Interactive Content Management Delivers Direct Marketing at the Speed of Need

Posted November 4, 2020 by in Dynamic Content Management

What do we mean by “Direct Marketing at the Speed of Need”? Simply stated, it is the ability to quickly reach existing or potential customers or members with pertinent and personalized marketing content regardless of the channel. Web browsing offers a great example of rapid response marketing with its ability to provide relevant content based […]

Read More

2021 Will Bring Enhanced Services to Our Data Analytics Solutions

Posted October 30, 2020 by in Strategy and Analysis

For more than 16 years, IWCO Direct has offered data analytics solutions, including robust modeling and analytics that improve Return on Marketing Investment (ROMI) for our clients. In early 2021, we will be expanding our offering with additional statistical and analytics resources by adding four team members. Today I wanted to provide just a few […]

Read More

Match Your Holiday Marketing Efforts to the Moment

Posted October 28, 2020 by in Direct Marketing Trends

Every year around Halloween, the Leone family gets together for Spooky Dinner. It all stems from past Halloweens when the Leone children were living at home and ate my mom’s halloweenies (pigs in a blanket) before trick-or-treating. My parents decorate their house and everyone arrives in costumes and brings a Halloween themed dish to share. […]

Read More

Employee Engagement Takes New Forms During the Pandemic

Posted October 21, 2020 by in Announcements

Employee engagement has always been a priority at IWCO Direct, not only because we care about our people but also because engaged employees make us more successful, plain and simple. Prior to Coronavirus (COVID-19), employee engagement was easier. We held town hall style meetings to communicate our purpose and culture. We welcomed new hires in […]

Read More

Mail is for Memories

Posted October 7, 2020 by in Creative

There’s nothing like a human connection. We can survive not being able to go to movies or eat out at restaurants; we can muddle through distance learning and working remotely. It’s another thing entirely to survive being deprived of human interaction. It’s a weird revelation that’s come out of the pandemic—for all our advancements in […]

Read More