Direct Marketing News, Tips & Trends
Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.
2021 Promises to be an Active Year in Postal Affairs
When I last wrote about what was happening with the Postal Service, the agency was in the midst of an overwhelming holiday peak season, during which a COVID-driven drop in employee availability combined with record parcel volume had resulted in extreme delivery challenges in several parts of the country.
The Benefits and Challenges of Cellular Manufacturing for Direct Mail Production
My posts for SpeakingDIRECT often highlight new technologies IWCO Direct is exploring or capabilities we are adding, but innovation and efficiency aren’t just driven by the equipment we employ. Processes and workflow can be just as important in ensuring IWCO Direct maintains its leadership role.
IWCO Direct 1to1℠ Customer Communications Management Updates Enhance Speed, Flexibility, and Performance
How do you keep customer communications relevant in an ever-changing landscape? The answer is to keep moving forward. And that’s what we’ve done by adding greater speed, flexibility, and performance to our technology solution. The IWCO Direct 1to1℠ solution team has the primary mission of continually expanding features and functions to provide responsive innovation. The […]
Rise in Cybercrime Reinforces Need for Strong Information Security Practices
2020 brought a lot of change to the way companies do business. Cramped meeting rooms were replaced by video conference meetings. Towering buildings, once over capacity, now mostly empty as workers have pivoted to working remotely. The power lunch replaced by one of the many food delivery services. Because of the rapid and frequent business […]
Why I Actually Like Informed Delivery, And Why You Would Too
My brother, The Oldest And The Wisest of the Leone siblings, was recently telling me about all the preparations he was making to move to Puerto Rico. Since he doesn’t yet have a permanent address and is still keeping his residence in Minnesota, I—The Sibling Who Cares Most About Coupons—asked what he was going to […]
Design for Multichannel Marketing Starts with Direct Mail
Not too long ago, my colleague, Marcus Johnson, shared his thoughts on writing copy for different marketing channels. Creative design also needs to be tailored for each element in multichannel marketing. When the IWCO Direct creative team designs multichannel marketing campaigns for our clients, we always start with the direct mail piece. Why? Because out […]
IWCO Direct Launches Innovation Initiative
We are excited to announce a new corporate-wide innovation initiative that is focused on developing new, creative ways of engaging with our clients, our partners, and our internal teams to drive cost and process innovations for both IWCO Direct and our clients. This project will approach innovation from multiple facets, ensuring that the innovations we […]
Authenticity and Transparency Are Key When Connecting with Millennials and Gen Z
Consider what millennials and Gen Zers spent their formative years witnessing: 9/11, stock market crashes, economic recessions, mass unemployment, global warming and climate change, and other none-too-pleasant events and worst-case scenarios. Oh, and a global pandemic, though classifying that as a “formative years” event—even for Gen Z—may be a bit generous. This has led to […]
IWCO Direct’s Plans for 2021: Enhancing Technology and Expanding Our Team
When I joined IWCO Direct in May, I looked forward to the challenge of continuing to advance our highly effective, data-driven marketing solutions and help our clients achieve even greater marketing success. While the persistence of the COVID-19 pandemic has made pursuing this goal more challenging than any of us could have anticipated, I’m pleased to report that the IWCO Direct team has stepped up and stayed focused on powering the success of our clients’ marketing programs.
2020 Year-End Postal Issues Update
As one of the most challenging years in recent memory draws to a close, we wanted our final postal issues update of the year to reflect on what has been a bumpy year for the U.S. Postal Service and take a look at what may be ahead in the coming year.
