Direct Marketing News, Tips & Trends
Our blog delivers info on the latest direct marketing trends, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.
Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers
Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts, browse, or product applications) take […]
Ease and Simplicity Earn Top Marks in Student Loan Marketing
It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […]
Play by the 3:33 Rule for Direct Mail Success
You just launched a big direct mail acquisition campaign. Close to a million pieces are fanning out to carefully segmented audiences in areas where your research indicates high concentrations of verified prospects. Will it be a hit or a miss? Grab a stopwatch (or your mobile phone with its many timing apps) and let’s consider. […]
A Mid-Year Look at the Postal News and Issues We are Tracking
June was a popular month for postal meetings. It started with the Association for Postal Commerce’s (PostCom) Study Day review of postal policy, followed by the Mailers Technical Advisory Committee (MTAC) spring meeting, during which members of the mailing industry discussed issues of concern with USPS executives, and wrapped up with the Idealliance Postal Operations & Technologies Council (POTC) (hosted by IWCO Direct), which addressed the operational side of industry/USPS interactions […]
APTech’s PRINT Innovation Exchange Shares How Print Can Engage the “Bi-Literate Brain”
When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out […]
