Our blog, Speaking Direct, delivers info on the latest direct marketing news, omnichannel marketing strategies, creative marketing ideas, direct mail marketing tips, postal issues, and more.  

Leveraging Our Purchasing Power to Navigate a Tight Paper Market

Posted August 3, 2022 by in Direct Mail Production

It’s no secret marketers have been feeling the squeeze of a tight paper supply. The size of the North America pulp and paper market was $64.32 billion in 2021, with the U.S representing $59.54 billion of the total, as reported in Fortune Business Insights, April 2022 Market Research Report. North American production capacity of uncoated freesheet paper declined from 8.3MM tons in Q1 2018 to 6.5MM tons in 2022, while coated freesheet capacity declined by 48% since January 2017, down to an estimated production of 2 million tons in 2022.

Read More

Direct Mail: More Value and Verifiable Results

Posted July 20, 2022 by in Direct Mail Marketing

Direct mail is … back? Actually, due to the effectiveness of direct mail, it never went away. Its reputation as a high-value marketing channel whose results are testable and verifiable over multiple iterations (in contrast to ever-more questionable online marketing) has strengthened its appeal over the past 20 years. Oh, and the only personal information […]

Read More

Summer is When Your Direct Marketing Strategy Should be Heating Up

Posted July 6, 2022 by in Direct Mail Marketing, Strategy and Analysis

As we take advantage of the joys of summer―sunshine, concerts, vacation time―astute marketers start heating up their direct marketing strategy planning for high-performing fall and holiday campaigns! You may be saying to yourself, “Are they crazy? I just put on my new bathing suit and am setting out to the beach to catch some rays.” […]

Read More

4 Tips for Financial Services Marketing to Diverse Hispanic American Consumers

Posted June 8, 2022 by in Strategy and Analysis

Financial service providers have a tremendous opportunity to gain market share by marketing to Hispanic American consumers. According to the Pew Research Center, “Multicultural groups accounted for 91.7% of the nation’s population growth over the past decade.” Hispanics were the fastest-growing segment of the American population, accounting for 57% of the growth, yet Hispanic American […]

Read More

What’s Hot for Medicare AEP Marketing in 2022

Posted June 1, 2022 by in Direct Marketing Trends

Medicare results from the 2021 Annual Enrollment Period (AEP) campaigns are in and analysis is in full swing as marketers begin their 2022 campaign planning, looking for ways to improve the results of their Medicare marketing efforts. Reviewing 2021 Medicare Marketing Campaigns 2021 Medicare Marketing campaigns focused on “standing out” among competitors during the AEP. […]

Read More