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IWCO Directs Wins ECHO Award for Medica Campaign

Tedd Aurelius

We are excited to share that IWCO Direct received a Bronze award in the Health, Wellness & Pharmaceutical sector at the International ECHO Awards yesterday from the Association of National Advertisers (ANA) for our work on a multichannel campaign developed for our clients at Medica.

A huge point of pride for our company is the caliber of our team. We pride ourselves on our expertise and dedication to continuous improvement and the success of our clients. We care more about results than we do about impressing a panel of judges. But, with that being said, everyone likes to get kudos, so we are especially proud to receive an award that recognizes our work in driving business results for our client.

ECHO Awards Highlight the Best of the Best

What is an ECHO Award? Great question. ECHO Awards are presented to marketers who develop campaigns guided by insightful strategy, which inspires and informs brilliant creative, that effectively changes behavior and generates amazing results.

ANA received over 275 entries from more than 20 countries around the world for this year’s 2021 ECHO Awards, and as cliché as it may sound, simply being recognized by this prestigious group amongst a large pool of impressive entries is an amazing accomplishment. We shared a few more details—like how we helped reduce the aggregate cost of sales per acquired lead and improve the gross response rate—in our news release, which you can read here.

Thank You to our Incredible Team

Many people at IWCO Direct put an incredible amount of effort into this project and achieving this incredible honor for the Company. If we start naming folks, we’d be here forever, so we’ll give a big thanks and shout out to the entire team. We are so proud of everyone’s contribution, and take great pride in the work we’ve done and continue to do.

Interested in having our award-winning team put their minds to work for you? Just contact us.

link https://www.iwco.com/blog/2021/04/16/iwco-direct-wins-echo-award/
Tedd Aurelius


Tedd Aurelius

As VP, Head of Marketing Services, Tedd’s background leading award-winning direct marketing campaigns for national and international brands allows him to offer insightful strategies to deliver superior business results for our clients. With more than three decades of agency experience, including The Martin Agency where he led accounts such as UPS, Pizza Hut, BF Goodrich, and PING, he knows how to create emotional connections through one-to-one programs that truly engage prospects and customers. A natural networker, he’s happiest when he can bring people together, although he’s pretty happy on the golf course, too.

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