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2020 G7 Color Management Accomplishments Ensure Client Brand Standards Are Met

Mike Todryk

While 2020 will go down as one of the most difficult years in recent memory, the IWCO Direct Color Technical Support (CTS) team has continued to find ways to succeed and ensure client brand standards are met. Our team has moved forward with projects that provide the service our clients and partners continue to rely on. As this year draws to a close and another (hopefully better) one looms on the horizon, let’s look at what CTS has accomplished with our G7 color management efforts in 2020.

New G7 Calibration

The new G7 calibration method that CTS began using this year on a large number of our digital and litho presses has been extremely successful. Using a combination of standards techniques that are proprietary to IWCO Direct, we have been able to increase color quality and consistency while gaining efficiencies in ink usage. This provides a much more consistent product for our clients, with better shared appearance across all of our platforms and technologies.

G7 in Flexo

We have made great strides on our goal of bringing G7 color management to our flexo envelope converters. We are looking at new plating technologies that should allow us to achieve our goal of certifying G7 on this equipment by the end of the year. CTS has been working alongside Doug Brustad, Director of Print Operations, and his team as well as with several vendors to make this a reality. More to come on this exciting innovation.

New G7 Color Management Experts

We are pleased to announce the addition of PreMedia Manager Aaron Gesell to our impressive roster of G7 Experts. Aaron has been a G7 Expert since 2018 and is a welcome addition to our team. In addition, Bill Neide, Prepress Supervisor and Color Technical Specialist at our Hamburg operations has completed G7 training and rounds out our team of G7 Experts in Pennsylvania. This expands our team of G7 experts to five individuals.

G7 Master Printer Colorspace Status

Despite Work-from-Home orders, travel restrictions, and everything else that has accompanied this pandemic, CTS was once again completed our G7 Master Printer Colorspace testing across our platform. Our digital and litho print operations are certified for 2020, and are we looking forward to next year.


IWCO Direct is known for our high standards in color quality and consistency, not just in the direct mail space, but throughout all of the printing industry. Our focus on G7 color management is a big reason for that. The CTS team will continue to innovate and apply best practices to ensure we are meeting our clients’ brand standards.

Want to know more about our commitment to accurate, consistent color reproduction? Contact me here.

link https://www.iwco.com/blog/2020/11/25/g7-color-management-successes/
Mike Todryk


Mike Todryk

Mike Todryk is a Manager Color Technical Support for IWCO Direct, the leading direct mail marketing services provider in North America. Mike has been in the printing industry for 25+ years, specializing in Color Management for the last 22. He cut his teeth in the demanding world of dye sublimation before transitioning into commercial print. Mike became a G7 expert in 2008, helping his company to become one of the very first G7 Master printers that was exclusively dye sub. Mike is the resident G7 contact for IWCO Direct in Minnesota. When Mike is not geeking out on color, he enjoys playing his guitar and spending time with his family.

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