Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference early next month in Orlando, we’re looking forward to an event that is nothing like past DMA annual &Then conferences.
As many in the direct marketing industry are aware, ANA made the decision to forego the annual DMA event in 2019 as they transitioned the format of the conference to ANA’s successful Masters of Marketing approach. As ANA describes it, “Data and Technology is transforming marketing, media, advertising, and consumer relationships more than ever before. Mastering Data and Technology has been identified by CMOs in the ANA’s Master Circle as one of their top strategic priorities for driving growth and for ANA to drive.”
The IWCO Direct Team is Ready to Tackle Data, Analytics, and Privacy Legislation
Hank Andersen, Tedd Aurelius, Jamie Veltri, Sean Wambold, and I will be attending sessions that showcase how data executives are leveraging the power of data, analytics, and marketing technology to drive growth. This is a key strategic initiative for IWCO Direct as our Marketing Services practice expands by leaps and bounds. We’ll also be paying close attention in every session about state and federal privacy legislation, as we know this topic is of the utmost importance to our clients and business partners. ANA’s webinars about a national privacy solution via Privacy For America have only whetted our appetites for the conference session that will be led by Stu Ingis from Venable LLP and Alisa Bergman, Chief Privacy Officer for Adobe Inc.
This year’s conference will also celebrate the 90th anniversary of the International ECHO Awards. We’re looking forward to, as ANA describes it, “a festival of creative exploration, inspiration, ideas and excellence,” where we get to “sit alongside the world’s most exciting brands, celebrate the year’s most groundbreaking successes, and share a table with some of the highest-profile marketers on earth.” Tedd Aurelius is a long-time judge for the ECHO Awards, so we’re counting on him for great ECHO stories at our table.
Print in the Digital Age Committee Going Strong
One of the highlights of the final DMA &Then conference was the introduction of the Print Innovation Track. The ANA conference is not organized by tracks, but that doesn’t mean they turned their backs on print. In fact, the Print in the Digital Age Committee is stronger than ever after a great event held at American Express headquarters in New York earlier this year. All conference attendees are welcome to attend our meeting on Wednesday, March 4, from 3:30-4:30. Use this link to register for a fast-paced hour of networking and information, including a great presentation by Nancy Harhut titled, “How to Use Neuroscience Secrets to Drive Direct Mail Success.”
As my colleague Megan Lester said after attending the last DMA &Then conference, we’re looking forward to seeing what a year off will bring to ANA’s version of the conference—we hope to see relevancy, additional content, and a larger, more diverse audience.
If you’re heading to Orlando, please drop me a line here so we can connect. If you can’t make it, but want to hear about what we learned, keep reading SpeakingDIRECT. Sharing insight is one of the things we do best.
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