Let’s address the elephant in the room right from the start: Most organizations struggle with dramatic changes to internal culture and significant impacts to their “way we have always done it” operational model. This is reality; however, there is a truism I’m particularly fond of: “If you’re not moving, then you’re standing still.” In today’s fast-paced direct marketing environment, standing still is rarely the optimal choice. Is there a way to achieve evolutionary change without experiencing disruption to existing workflows? Please read on.
At IWCO Direct, we recognize that meeting the evolving needs of the market and our clients requires continuous innovation to ensure delivering successful marketing outcomes. IWCO Direct 1to1℠, our client communications management solution, continues to deliver these solutions by staying one step ahead and focusing on future needs. In today’s high-speed, ultra-connected market, we appreciate the importance of providing solutions that enhance connectivity to existing systems, while still delivering on robust intelligent content management. Our continued focus in these areas brings unmatched value and benefits to both our clients and their customers during the creation and delivery of their marketing communications.
As the IWCO Direct 1to1 solution continues to expand and serve more of the marketing landscape, we recognize and embrace the importance of providing cross platform connectivity. Many of our clients utilize multiple marketing and delivery applications in order to create and deliver their personalized marketing communications. To add value to our clients’ existing marketing workflows in a less immediately disruptive way, we’ve enhanced the ability to connect across platforms to provide a seamless and integrated workflow for marketing communications execution.
Our Client Communications Management Solution is Now Integrated with Salesforce
One of the systems that continues to be an important player in marketing campaign execution is Salesforce, and we are pleased to announce IWCO Direct 1to1 now includes Salesforce connectivity. By exploiting the inherent core capabilities of both the Salesforce Sales/Service and Marketing Clouds, our clients can request and personalize a marketing communication from a contact in Salesforce, but then manage all dynamic content in the IWCO Direct 1to1 platform. Using sophisticated applications (apps), the order in Salesforce will link to IWCO Direct 1to1 to automatically provide a robust communication selection and editing experience. This eliminates the need for duplicative work efforts while maximizing the core competencies of best-of-breed solution capabilities.
While it is important to manage and edit content in a seamless workflow, it is also important to manage the delivery of the communications. IWCO Direct 1to1 already offers multichannel campaign execution, but we continue to focus on enhancement of intelligent content management, e-delivery capabilities, and connectivity to marketing journey building. This connectivity allows marketing teams to take advantage of our powerful intelligent content management capabilities while building and managing communications journeys and e-delivery through Salesforce. Since all communications can be edited, previewed, and tested within the IWCO Direct 1to1 platform, clients can utilize shared templates and content to expedite development and delivery processes to get to market faster.
Dynamic Content Management Tools Create a Better Client Experience
Connectivity, integration, content intelligence. All are essential elements in a client communications management solution and a successful client experience. This is why the focus of the IWCO Direct 1to1 team continues to be on the creation of solutions that can deliver across marketing platforms. These connected end-to-end capabilities create the roadmap for the future of content management and campaign execution. For more information on the IWCO Direct 1to1 solution and how dynamic content management can help your organization, contact us today.
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