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PRINTING United 2019 Really Was a “Bigger, Better, Bolder” Look at the Possibilities of Print

Steve Malec

I’ve attended the PRINT show in Chicago for so long I’ve lost count of the number of times I’ve been part of this long-time graphics community event. This year, I headed to Dallas in late October to attend the similarly named PRINTING United 2019, the first iteration of a new conference sponsored by SGIA/NAPCO.

Since this was the launch of a new event, I had no idea what to expect. The headlines promised, “Bigger. Better. Bolder,” and I thought, “Yeah, right!” But those headlines kept their promise—and then some.

PRINTING United Delivers on Promise

I’ve been to a couple SGIA events, but PRINTING United delivered the most comprehensive experience I’ve seen from them to date. During and after the event, I was struck by the monumental task of organizing an event like this. It offered members of the graphics community an opportunity to discover a new sector of the industry they may have never known about.

It was eye-opening to realize that whatever I thought I knew about the printing industry, there is so much more to learn. The opportunities for new markets and technologies were boundless, which generated a lot of excitement among attendees.

Sessions Provide Ways to Achieve a Higher Degree of Accuracy

One session I looked forward to attending was “Understanding Print Gamut, Graphically,” presented by Steve Upton from CHROMiX, Inc. This was of interest to me for a few reasons. IWCO Direct uses the color measurement and evaluation toolset Maxwell from CHROMiX, and I wanted to ensure we are using Maxwell’s full potential to achieve optimal color evaluation. In addition, I wanted to assess any alternative approaches to compare the color gamut of different print technologies with a higher degree of accuracy. Steve’s presentation delivered on all fronts, providing useful insights and practical information for getting the most out of Maxwell.

The Printing Industry is More than Ink on Paper

I left PRINTING United amazed by all the different ways there are to print on so many different substrates. I now have a greater appreciation for how large and diverse the print industry really is. Besides traditional printing on paper, there are so many more options for print, including 3D-printed car wraps, ceramic tiles, printing on fabric, and embroidery. You name it, and it’s being done!

Never think there isn’t a solution for your printing needs. They are out there—you just need to know where they are and who’s providing them, and I’m here to report you can now find those answers at PRINTING United.

link https://www.iwco.com/blog/2019/11/05/printing-united-2019-recap-impressions/
Steve Malec

Author

Steve Malec

Manager, Color Technical Support. Graduate of the Graphic Arts program at Madison Area Technical College with 25 years of industry experience under his belt (the past 16 at IWCO Direct). Brings Albert Einstein’s “curiosity has its own reason for existing” philosophy to his role, where he enjoys the challenges of working with his team to devise color management and digital print solutions. You can find him traveling, hiking, biking, or cheering on the Packers, Badgers, and Vikings.

More Posts by Steve

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