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IWCO Direct to Offer More Options for Environmentally Sustainable Direct Mail

Karen Weil

It’s an exciting time for us as IWCO Direct continues its environmental sustainability journey by preparing to launch two innovative products that will surely be a win-win-win situation for marketers. You may ask yourself, what is a win-win-win situation? In short, these new products are a win for our clients, our company, and the environment.

The next evolution in IWCO Direct’s commitment to sustainability is the introduction of C-Stream℠ and Revive℠, two plastic substrates that benefit both marketers and the environment. We wouldn’t be able to launch these products without the continuous support and partnership of our plastics supplier, GOEX. They have a sustainability strategy in place that includes a continued focus on their “Zero Landfill” operating philosophy.

Introducing C-Stream and Revive Promotional Card Substrates for Sustainable Direct Mail

The C-Stream and Revive substrates both contain recycled plastic content, making them exemplary options for sustainable direct mail campaigns. Revive is a recycled PETG product that uses a blend of printed and non-printed scrap from the medical thermoforming industry. It contains a minimum of 70% recycled content. C-Stream is a recycled PVC product that reuses our printing trims and other production waste. It contains up to 70% recycled content. Both have been developed for use in the production of plastic promotional cards, and both have proven successful.

Using these recycled and recyclable materials for your promotional cards can facilitate a reduction in the amount of waste destined for landfills. Not only does Revive give new life to our print waste, but it also offers a home to trim scrap generated in medical thermoforming that cannot re-used in medical-grade products. Revive can be recycled in curbside collection systems where available and since C-Stream is produced within a closed-loop recycling program, any waste materials are reused into new printing substrate or sold to recycling.

In addition to being a more environmentally friendly option for producing plastic cards for sustainable direct mail campaigns, both C-Stream and Revive have undergone rigorous quality testing in our facilities to ensure they exceed our exacting standards. They have proven performance in many of the treatments we see on plastic cards, including printing, die cutting, embossing, foil stamping, and drop on demand (DOD) personalization.

Let’s not forget how using plastic promotional cards in your mailpiece can significantly increase your return on marketing investment (ROMI). Plastic promotional cards can:

  • Make mailpieces more relevant with highly personalized cards;
  • Highlight important information to reinforce your call to action;
  • Add weight and structure to the mailpiece and attract more attention in the mailbox;
  • Act as a take-away item that allows recipients to respond at a later date.

More information on C-Stream and Revive will be coming in the near future, so stay tuned.

In the meantime, be sure to contact your account team for additional information on how IWCO Direct’s promotional card technologies and sustainable direct mail options can drive response and ROMI for your next marketing campaign with less impact on the environment.

link https://www.iwco.com/blog/2019/09/24/new-sustainable-direct-mail-products/
Karen Weil

Author

Karen Weil

Director of Procurement and graduate of Mankato State University (now Minnesota State University, Mankato). Bringing the “together we can achieve excellence” philosophy to IWCO Direct for more than 15 years and the direct marketing industry for nearly 35. Favorite award or recognition: Raising three terrific boys. Enjoys photography, reading, and watching Minnesota Wild, Gopher Hockey, and Minnesota Loon games.

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IWCO Direct Introduces C-Stream℠ and Revive℠ Promotional Card Substrates for More Sustainable Direct Mail CampaignsRead News
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