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America’s Most Common Natural Disasters Don’t Need to Stop Your Print and Mail Operations

Michael Henry

Spring has finally arrived and we are quickly turning towards summer. The news stories have already begun regarding the approach of hurricane season and how to get ready for another wild summer of extreme weather. Of course, depending on where you live and work, hurricane season may translate into tornado season for the Midwest or wildfire season for the West Coast. When you add in flooding, earthquakes, and even volcanoes, summer doesn’t just bring sunshine—it exposes all of us to the possibility of many common natural disasters in our areas.

For those of us who have actually been in the eye of the storm, it may be tempting to think, “What are the odds of this happening again?” and assume that you’re safe from future disasters. However, according to this 2018 New York Times article, certain parts of the country are prone to repeated disaster strikes, proving that past events are no protection against disaster.

Common Natural Disasters in the U.S. Mean a BC/DR Plan is Not Optional

No matter where in the U.S. your business is located, it’s not safe from acts of nature. Here are the most likely natural disasters based on your region of the country according to the New York Times:

  • Midwest: Tornadoes, flooding, severe storms
  • South: Tropical storms, hurricanes
  • West Coast: Wildfires, earthquakes
  • East Coast: Tornadoes, flooding, tropical storms

The only way to mitigate the effects of a natural disaster on your business is to have a recovery plan, one that you’ve prepared for and practiced. And for businesses in one of the high-risk zones, a well-defined Business Continuity (BC) plan can protect your company’s solvency.

We Don’t Get to Decide What Counts as a Disaster. You Do.

It’s also worth noting that Mother Nature doesn’t have to blow your building down for your business to get into trouble. Employees get evacuated, supply delivery gets stalled due to damaged infrastructure, and power lines go down. All are events out of your control, and any of them can shut you down—affecting not just the business itself, but your revenue streams, compliance requirements, and other critical areas you can’t afford to ignore. Even non-disaster events like scheduled equipment replacement or seasonal production spikes can be managed with a well-defined BC plan that provides for these contingencies.

Some recovery providers have certain criteria for an event before they’ll qualify it as a disaster covered by their plan. At Mail-Gard, we like to say that you get to decide what counts as a disaster—not us. Bottom line: common natural disasters can hit anyone, and if you have a recovery plan through Mail-Gard, we’ll be there to pick up the pieces.

Spring is a busy time for Mail-Gard, with lots of client testing going on to ensure their print-to-mail recovery solutions are up-to-date. That busy schedule is compounded by the seasonal onboarding of new clients that occurs prior to each summer storm season. For us, all this activity is a positive sign that our clients are actively involved in their own BC plans, and we are happy to support and enhance their recovery planning and practicing. We’d much rather be busy helping clients prepare for a disaster now than hear from an unprepared business in the midst of one.

If your company doesn’t currently have a BC plan that includes protection for your critical mail production, don’t wait until your business is under water! Contact me here and we’ll get busy for you.

link https://www.iwco.com/blog/2019/05/01/common-natural-disasters-print-recovery/
Michael Henry

Author

Michael Henry

Vice President, Pennsylvania and Mail-Gard® Manufacturing Operations with more than 30 years of experience in direct mail. Specializes in leading and directing operations teams by simplifying, staying focused, and being relentless. Proud to be part of an organization that cares about its people. Longtime Philadelphia Eagles season ticket holder who also loves the Phillies and Flyers, being near the water, and coaching youth sports activities.

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