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Enabling Successful Customer Communication Management Requires More than Software

David Klempke, PMP

Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in and of itself, it does not represent the entire answer. The real goal is to create a seamless end-to-end experience for both your organization and your customer—and a strong marketing workflow helps you achieve that.

We created IWCO Direct 1to1℠, our dynamic content management tool, to focus on the entire marketing workflow so you can deliver a more effective and personalized experience for your customer. In addition to offering a powerful, central platform to manage content, business and targeting rules, and dynamic proofing, IWCO Direct 1to1 also simplifies the creation and delivery of communications. At the same time, it allows organizations to ensure consistent brand voice and identity while utilizing an effective and integrated marketing strategy.

The IWCO Direct 1to1 Marketing Workflow Tool is Constantly Evolving

Although we have achieved significant success for our clients’ return on marketing investment through our existing solution, the IWCO Direct 1to1 vision is to continue this evolution. We plan to implement an increasingly robust customer-focused workflow that expands on the following pillars of partnership and results:

CCM with IWCO Direct 1to1 Marketing Workflow – IWCO Direct

  1. Solution Analysis: In-depth assessment of customer requirements to deliver the most effective and efficient solution that evolves with your marketing strategy.
  2. Content Optimization: Artificial Intelligence capabilities to identify semantic similarities and manage similar content across versions and campaigns.
  3. Job Management: A holistic workflow approach that utilizes a single platform for end-to-end job execution.
  4. System Connectivity: Seamless connection to marketing resource and delivery systems.
  5. Omnichannel Campaign Management: A unified messaging approach for the creation and delivery of communications through multiple channels.
  6. Response Driven Content: Artificial Intelligence capabilities to automatically modify messaging based on market responsiveness and feedback.

For IWCO Direct 1to1 to continue to meet our customers’ marketing workflow needs and ever-changing market conditions, IWCO Direct is committed to offering flexible solutions positioned to grow with our partners requirements—not just today, but well into the future.

To learn more about our seamless end-to-end solution (sans snake oil), contact me here.

link https://www.iwco.com/blog/2019/03/13/marketing-workflow-customer-communication-management/
David Klempke, PMP

Author

David Klempke, PMP

Director, Project Management Office with a BA and an MBA from Augsburg University, along with a Project Management Professional Certification from the Project Management Institute. Creates partnerships between clients and IWCO Direct teams to achieve results that exceed expectations. Avid kayaker, traveler, college instructor, lifelong learner, and sports enthusiast with moderate expectations. (Minnesota will do that to you.)

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