In February, we gave you an update on the progress we made to advance IWCO Direct’s sustainability efforts in 2017. As a leading provider of direct marketing services, we understand the importance of actively finding new ways to improve our offerings while maintaining our strong role as environmental stewards. Environmental responsibility is a journey, not a destination, and we continue to seek positive ways to reduce our environmental impact in 2018.
Now, as we continue to expand our ecologically responsible practices at IWCO Direct, we’d also like to recognize progress being made in paper industry sustainability by highlighting the continued efforts of Domtar, one of our supply partners.
Paper Industry Sustainability Goals for 2020
In May, the American Forest & Paper Association (AF&PA) announced 65.8% of paper consumed in the U.S. was recovered for recycling in 2017. The industry’s goal is to exceed 70 percent paper recovery for recycling by 2020, according to its Better Practices, Better Planet 2020 sustainability initiative.
Board Chairman and GEC Packing Technologies CEO John Rooney says, “Paper is one of the most successfully recovered and recycled commodities in the U.S. because of our strong, market-driven voluntary system.” He believes the industry will continue to support and educate the public in order to drive awareness and increase access to paper recycling.
Domtar’s Continued Progress
Paige Goff, Domtar’s Vice President of Sustainability, described their investment in sustainability as “rooted in responsibility, efficiency and engagement.” Domtar has a commitment to sustainability that inspires employees, reduces risks, drives business success, and is driven to turn sustainable wood fiber into useful products that people rely on every day.
In an update to their 2017 report, Domtar announced the company has already met or exceeded three of its six 2020 sustainability goals, and is on track to achieving the remaining three. The three completed goals are:
- The 18% reduction of greenhouse gas emissions since 2010 has already surpassed Domtar’s 2020 goal of 15%;
- The completion of a water-cost model from their pulp and paper mills is ahead of the 2020 schedule. Domtar plans to begin operationalizing the full cost of water into business planning at other mills in 2018;
- The level of Forest Stewardship Council® (FSC®)-certified fiber procurement for Domtar pulp and paper mills is now 22% of total fiber use, exceeding the company goal of 20% by 2020.
Benefits of Paper Industry Sustainability
Domtar’s commitment to paper industry sustainability is a testament to the commitment of the paper industry as a whole. According to Better Practices, Better Planet 2020, “the paper industry is further committed to sustainability through the establishment of one of the most extensive, quantifiable sets of sustainability goals put forth by a U.S. manufacturing industry.” Domtar’s success in meeting their own goals for 2020 illustrates the efforts of many to manufacture more efficiently and reduce paper waste.
At IWCO Direct, paper industry sustainability is a key priority, and we recognize the truly strong resolve and mandates among our clients to be better stewards of the environment. While it’s important to recognize trees as a renewable resource, small changes go a long way in ensuring sustainable campaigns. Working with providers such as Domtar inspires our efforts to address environmental concerns and optimize the impact of our direct marketing operations. When one of us achieves in this area, we all do.
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