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Why We’re Building a Sustainability Snapshot in 2018

Karen Weil

We continue to expand our ecologically responsible practices at IWCO Direct. We’ve helped our clients deliver better mail campaigns using eco-friendly plastics, partnered with industry-leading conservation organizations to enhance company environmental standards, and established the IWCO Direct Environmental Council to monitor our efforts (to name just a few).

We’re not content to rest on our laurels. As we’ve said before, environmental responsibility is a journey, not a destination. With that in mind, we wanted to recap our accomplishments, track our progress, and see how far we’ve come. Here’s how we moved toward our sustainability goals in 2017 as well as some of our plans for 2018.

Our 2017 Sustainability Efforts in Review

To begin reflecting on our sustainability highlights of 2017, we first need to remind ourselves why IWCO Direct created an Environmental Council. Its mission statement says the role of the Council is to “support sustainable operating practices and products by educating our internal and external customers about best practices for an environmentally healthy industry, company, and community.”

2017 was an exciting year for us as we have been able to work with environmental organizations such as Rainforest Alliance, Canopy, and World Wildlife Fund (WWF). We continued to research and implement sustainability initiatives and learned from both customers and suppliers about their environmental practices and endeavors.

Some highlights from our 2017 environmental efforts include:

  • The expansion of our carbon footprint analysis, illustrating the combination of reduced emissions along with increased production efficiencies. Our key performance indicator (KPI) is total operations per pound of carbon, which we have successfully increased year over year—effectively doing more while using fewer resources.
  • Canopy’s Blueline Ranking placed IWCO Direct in the top 10 of North American top printers according to published sustainability criteria for 2017, making us the leading direct mail printer in revenue, volume, and sustainability.
  • In 2017, we purchased 38% more FSC-certified paper than in 2016. IWCO Direct is Forest Stewardship Council® (FSC®) Chain-of-Custody certified, and all paper is sourced from mills that share our commitment to being environmentally responsible.
  • In addition to our annual Earth Day clean-up event, we added a second fall clean-up event. Employees volunteered to pick up trash from the grounds at all four of the IWCO Direct facilities.

Building a Snapshot for This Year’s Sustainability Goals

One of the Environmental Council’s goals is to produce a sustainability report for IWCO Direct. As we move towards that objective, we are creating a sustainability snapshot—an information sheet that will highlight partnerships, carbon footprint status, community events, and current product research or case studies. Look for more on this initiative later in 2018.

In order to improve our sustainability efforts, we continue to listen to our clients, our employees, and the communities around us. We want to know what environmental issues matter to you. Let us know if you have any suggestions.

link https://www.iwco.com/blog/2018/02/20/sustainability-snapshot-2018/
Karen Weil

Author

Karen Weil

Director of Procurement and graduate of Mankato State University (now Minnesota State University, Mankato). Bringing the “together we can achieve excellence” philosophy to IWCO Direct for more than 15 years and the direct marketing industry for nearly 35. Favorite award or recognition: Raising three terrific boys. Enjoys photography, reading, and watching Minnesota Wild, Gopher Hockey, and Minnesota Loon games.

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