I had the good fortune to escape the Minnesota winter for a few days last week when I attended the Idealliance Postal Exchange Conference in sunny Clearwater Beach, FL. However, it wasn’t all sunshine and beaches for me and my associates Bob Rosser and Anne Skroch. We spent much of our time engaged with our peers from the mailing industry and the U.S. Postal Service discussing trends in mail distribution that will impact our industry in 2018 and beyond.
Idealliance always organizes a great meeting focused on hot-button topics related to the mailing industry’s operational and data interactions with the Postal Service. This year was no exception, with in-depth conversations with postal executives on USPS pricing initiatives, how technology is helping to improve USPS operational efficiencies, how the industry and the Postal Service can better share mail transportation data, and USPS postage payment and mail acceptance programs. In addition, we had wide-ranging conversations on the PRC 10-Year Proposed Rule for postal rate making, the future role of direct mail in multi-channel marketing campaigns, and how to take advantage of the changing economic landscape in the direct mail industry.
Recognizing Extraordinary Contributions to the Mailing Industry
The Postal Exchange Summit is also the venue for Idealliance to honor mailing industry leaders for significant contributions to strengthening cooperation between the mailing industry and the Postal Service. Anne and I were pleased to see our colleague Bob Rosser, Director of Postal Affairs at IWCO Direct, recognized with a Circle of Excellence Award for his inspiration and guidance in the development of the 2018–2020 Mail Supply Chain Strategic Plan.
The Idealliance Circle of Excellence Awards have been given annually by the association’s Board of Directors since 2005 in recognition of extraordinary contributions in service to the industry to advance best practices across the creation, production, and distribution of graphic and visual communication.
“At last year’s Postal Exchange Summit, we began to discuss a strategic plan the industry could present to the Postal Service for its consideration, one that would touch on our concerns and how we can work together to address them. Bob was the godfather of this cross-industry and cross-association initiative with the ultimate goal to put the supply chain and its range of partners as a critical factor working with the Postal Service,” said Idealliance President and CEO David Steinhardt in presenting the award. “This year’s recipients exemplify the kind of commitment to the work of the mailing industry that has enabled it to make significant progress as new technologies have been introduced and new marketplace demands encountered. We are grateful to them—and the 44 past Circle Award honorees—for their tremendous service on behalf of Idealliance to advance our industry with innovation and inspiration.”
Those of us who work with Bob know how passionate he is about building cooperation between mailers and the Postal Service, and how dedicated he is to keeping direct mail as a valuable tool in the direct marketing toolbox. This recognition is well deserved.
Way to go, Bob!
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